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This is obviously a non-public event. Everyone that's here is a buyer, primarily. They're
coming to look at new stuff. What is the new TV, what is the new device that's available
out there? The crowd that they attract in this area specifically are entertainment oriented
people. Which is what Red Touch is all about. It's about music, it's about television, it's
about film, it's about content that you engage with. So this entire floor in here, in the
Central hall, is about entertainment. That's what we are about.