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CPM, cost-per-thousand, it gets a real bad name. It's costly and it's latin, and it's the first thing we blame.
If our ad campaign moves slowly and we don't count up the clicks. CPC is championed and CPM buys get the nix.
We wanted a magic solution. We wanted an easy-win path.
But while willing to buy that the web would help, we went n threw out all the math.
CPC is cost-per-click, ya. It's popular today. All that people hear is you pay for clicks, free impressions on display.
Well that's all real good if you only care about clicks and nothing more. You're sacrificing reach & niche
and you're bloating your ad score.
We wanted a magic solution. The web promised so much.
We heard all about measurement but were unwilling to adjust.
Cost per click sounds so appealing. Only pay when you get clicked. So the conman of this story is much harder to convict.
If you look at all the research, the click ain't always so great. Ya there's research that can show you that clickers rarely pull their weight.
We wanted a magic solution. CTR seemed like the crutch.
But now we're talkin' to tha wrong people And our ad campaigns are bust.
Out here in North Americka, clickers tend to be flat broke, They skew quite young and they click blindly, so CTR can be a joke.
CPC is still important, but the rules still all apply. Reach and niche should be considered and be along for the ride.
We wanted a magic solution. CTR seemed like the crutch.
But there's more to the web than just CTR Actions, impressions and such.
Actions, impressions and such. Actions, impressions and such.