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Hello, Geração de Valor!
Today I want you to meet a 23-year-old.
He left the slums, majored in journalism and is leading a project
that’s rocking the countryside of São Paulo and is likely to revolutionalize all of the country.
I am talking about Eduardo Lyra, on the new
Geração de Valor video. Don’t go anywhere.
Very well, then. As I promised you. I have Eduardo Lyra here with me, a great guy,
who will tell us about his projects and about how, at 23,
contrary to statistics and trends set by our very society,
today, here, he will share his story with all of us on Geração de Valor.
Eduardão! What’s up, man?
– Thank you. – I like your shirt.
I’m GV.
Wonderful, wonderful. How are you, man?
I’m doing great.
Before we get started, congratulations!
I did some research on you, saw a couple of videos,
and realized you are really happening in your town.
Thank you. First I’d like to say that Geração de Valor has changed my life
and has showed me that there are plenty of possibilities
for a youth to become whatever he wants to.
Incredible project!
By the way, “a youth can become whatever he wants to” is practically your motto, isn’t it?
I think that’s what you’re telling people through the Jovens Falcões project.
He is the founder of the Jovens Falcões project, a very nice project that he will tell us about now.
How did it get started?
I wanted to promote a transformation in the Brazilian youth.
I’d spent my entire life hearing grownups
say that young people do not come up with anything interesting,
be it in arts, culture, entrepreneurship, music, you name it.
But I never believed it. I always thought that young people are,
without a doubt, the world’s greatest potential, and they can be whatever they want to.
So what I did was: I started backpacking around most of Brazil,
visiting nearly six Brazilian states, meeting young people
who, in their segment, have been developing extraordinary stuff that,
somehow, is helping change the world.
That was what you sought, then, in your pilgrimage through six Brazilian states, right?
Right. Meet young people, people under 30…
Around that.
Who left poverty, destitution; who made it happen through their projects,
and you want to, you sought to use their examples to encourage other young people.
Is that what it is?
That’s the project! I met eleven Brazilian youngsters who,
in their segments, are making it happen.
I can name a few examples.
The first one, this girl called Alessandra França,
who lived with her parents in Rio Grande do Sul, they were agricultural laborers,
and, after a series of heavy rains, lost everything they had.
With whatever was left, they came to São Paulo, bought a land,
built a little shack. When it rained, you know what happened.�