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On July 26th, the MCC-Blue River Precision Driving Center
was host to Hankook Performance Tires, for their mobile marketing campaign.
What we.re doing out here today, this is 2010 Hankook tire mobile marketing event, ride and drive program.
That we put on for area dealers.
We set up a special road course out here.
And it's just a beautiful facility.
I can't say enough about it. It's more than we hoped for....
as far as being able to really demostrate these tires.
(tire screech and motor noise)
What we try to do is get them a little experience with the tire.
Comparing it to other tires. So they have a better feeling....
a better confidence when they go back to the customer to sell the tire.
I mean they've rode on the tire, they drove with the tire....
They know how it feels....
And that way they can pass that on to their customers...
And sell the tire with a lot more confidence.
VO>>> Over 30 regional business' put the Driving Center to good use.
I'm a tire dealer for Hankook.
A bunch of different tire dealers from the Kansas City metropolitan area
that have been invited out to test drive these tires today.
If you like speed and you like driving fast cars....Awesome!
I am one of those that love it and it's been great.
(car engine acceleration)