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A brand should immediately communicate the personality of your business.
We're going to change the colors of this design so it's bright and modern.
Colors are very important in branding.
I'm going to choose a bright purplish color to compliment the colors already in the cupcake.
For the body's design, I'm going to choose exactly the same purple.
And then change it to a much, much lighter shade.
I'm going to change the texts to white to make it seems a lot brighter.
For the logo, again I'm going to choose exactly the same purple but this time I'm going to go darker.
Using the same color but different shades can help create a coherent look.
Again, I'm going to change the text to white.