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Before you spend the time -- or waste one more dime -- on splat marketing techniques,
you need to know who you are looking for and what they want.
I’m Denise O’Berry and you’re watching the little big show – your place for bite-size
business tips that can make a big impact on your business bottom line.
I was chatting with a small business owner about her marketing efforts the other day.
She said, "I sent out 500 marketing brochures the other day and didn't get a single response.
What a waste of time and money.”
She also mentioned that a friend of hers had encouraged her to join a weekly leads group.
When I asked her what types of businesses were involved in that group, her answer was,
“Well, I don’t really know.”
Then I asked her who her target market was, and she said, “Well, everyone can use my
services.”
Oy!
Many small business owners make the same mistake using splat marketing for their business.
They mail out "stuff" to people and wait for the phone to ring. They join leads groups
and wonder why their business isn't growing.
It won’t work if you haven’t taken the time to target your market.You have to know
who you are selling to and why they need your services.
Here’s a rule you need to live by:
And it's a tweetable.
Everyone is not a target market. If you try to be all things to all people, you will fail.
Take the time to detail "who" your prospect is and "what" you are selling them. Be as
specific as you possibly can.
Here are two tips to get you started.
Number 1. Create a picture of your target market. Get very clear on who they are. You’ll
want to define what they like and dislike, what their income bracket is, what their interests
and values are, what and how they like to buy, where they're located at -- as many details
as possible.
Number 2. Define what problems your target market wants to have solved. This won’t
necessarily be the same thing as what you think they need to be solved, so get really
clear on this. I’ve seen way too many small business owners develop a product or service
and then try to sell it. That's a recipe for failure. Find out what they want first and
you’ll be successful.
So there you go.
Paint a visual picture of who your market is and what problems they want you to solve.
Then, and only then, determine how you will reach those prospects. My bet is your marketing
will then be right on target.
Now it’s your turn. Have you determined your target market? Who is it? Do you have
a tip to share or help you can offer? Tell me in the comments below.
If you liked this this video please make sure you hit that like button and subscribe to
my youtube channel. And don’t forget to tell your friends about it.
And if you’d like more great tips and resources, head on over to deniseoberry.com and sign
up for my email list. You’ll be glad you did.
Thank you so much for watching! See you next week.
I can't believe so many people believe everyone is their target market. It just doesn't work
that way.