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The Bachelor of Business and Commerce with a major
in marketing will give you a solid foundation for a future career
in the marketing profession.
The marketing major focuses on the increasingly important role
of marketing as a key contributor to organisational performance.
You will be immersed in this broad and dynamic field,
providing you with knowledge and skills that will
be critical for you in securing a marketing role in today’s competitive job marketplace.
Marketing is more than just selling and advertising.
It’s about thoroughly knowing your customer.
Who are they, what are they like and how can you satisfy their needs and expectations?
To achieve your chosen Major in the Bachelor of Business and Commerce,
you will need to complete a total of twenty-four units.
The recommended study sequence for students enrolled full-time is as follows;
First year, Autumn
First year, Spring
second year, Autumn
Second year, Spring
Third year, Autumn
Third year, Spring
If you choose marketing as your major
in the Bachelor of Business and Commerce at UWS,
your possible career opportunities include roles in;
Advertising, Marketing consulting, Customer services management,
E-marketing, International marketing, Market research and analysis,
Brand and product management, Services marketing.
If you are a student with advanced standing, a part-time student,
or a student commencing study in Spring semester,
you should consult the Academic Course Advisor to discuss your recommended study sequence.
Well congratulations on your first step into the world of marketing.
It’s a great career with fantastic opportunities and your UWS Business and Commerce degree
will provide an excellent platform for your future.