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having a brand advocate strategy is invaluable
but discovering them can be a challenge 0:00:13.070,0:00:18.730 there are two primary sources for organizations to disover brand advocates 0:00:18.730,0:00:22.890 one is obviously internal sources within the company
and external sources for discovering
their brand advocates
there's also a third 0:00:28.259,0:00:33.080 which is using automation tools which Ill cover at last 0:00:33.080,0:00:37.340 when you look at internal sources the first area where you would want to begin
is your loyalty program
most organizations have some kind of loyalty program0:00:44.130,0:00:48.200 and members within that can be a great source
of brand advocates 0:00:50.350,0:00:54.820 another bunch of people are the early adopters of your products and services
these are people who want to be the first to try
any new
product which you come up with
and they're often great enthusiasts 0:01:03.930,0:01:04.970 who could be
who could be potential 0:01:06.720,0:01:08.400 great brand advocates
most organizations also provide support forums where customers can pose
questions and typically other members post answers 0:01:16.830,0:01:18.009 the people who reply
could be potential 0:01:23.090,0:01:24.310 great brand advocates 0:01:24.310,0:01:27.190 employee referrals is an amazingly important
area
to figure out
brand advocates 0:01:30.720,0:01:33.460 these are the people who your employees consider 0:01:33.460,0:01:34.630 as
the go-to people
for your products and services 0:01:38.770,0:01:40.130 another
great source of brand advocates0:01:42.850,0:01:44.660 is
companies or individuals who word along with the company 0:01:48.890,0:01:51.740 your partners
who often have
within their teams
great experts
and brand advocates 0:01:58.210,0:01:59.450 who're hidden 0:01:59.450,0:02:01.800 unless you actually go about finding
so partners can be a great source as well 0:02:04.200,0:02:05.060 So these
five sources of figuring out 0:02:07.210,0:02:11.849 brand advocates from an internal perspective
if you look at it
from an external
or if you look at external sources to find a brand advocate 0:02:18.959,0:02:21.090 one of the biggest sources today
could possibly be
social media
across the various channels whether it's Facebook Google plus pinterest 0:02:28.389,0:02:30.310 they have a whole lot of people participating who could
potentially be your brand advocates 0:02:34.779,0:02:38.279 Traditionally one has had a number of magazines and publications where people 0:02:38.279,0:02:39.619 have authored content
similarly
you have book authors
both kinds of writers could be great brand advocates for your products and
services
one extremely important source of finding
brand advocates
are among the people who participate or
comment on
content provided by
high profile 0:03:03.659,0:03:06.409 bloggers, writers and so on
the so called A-Listers people following them is what we need to watch 0:03:11.749,0:03:14.549 Traditional bloggers who
maintain content0:03:15.750,0:03:18.339 around your product or services
are also great potential 0:03:21.169,0:03:23.629 brand advocates 0:03:23.629,0:03:26.639 Most organizations or professions today have0:03:26.639,0:03:30.409 an industry boryd where people connect with each other 0:03:30.409,0:03:34.169 many of the associations are nonprofit
a great many members within these or speakers within these associations can be brand advocates 0:03:41.799,0:03:44.219 On the local level you also have
local communities and user group s 0:03:46.659,0:03:48.689 where people get together
and discuss a particular topic
these could be great sources of brand advocates in themselves 0:03:57.519,0:03:59.189 one more category 0:03:59.189,0:04:00.690 which is quite distinct
from the regular material or content which is generated is 0:04:05.569,0:04:09.749 the audio content created by podcasters focussed on your products and0:04:09.749,0:04:11.529 services 0:04:11.529,0:04:18.529 these kind of people could be great brand advocates themselves 0:04:19.549,0:04:24.149 There are a number of sites which focus on question and answers
around a variety of 0:04:25.150,0:04:26.340 topics 0:04:26.340,0:04:27.639 these could be
fertile hunting grounds as well 0:04:30.389,0:04:35.090 your costumer other referrals could be the quickest way to find advocates
people who they goto
their go-to experts
or even their in-house experts these could be great sources 0:04:44.959,0:04:49.159 Most consulting companies have key consultants who speak at industry events 0:04:49.159,0:04:52.909 publish their own content or white papers and are experts in their topics 0:04:52.909,0:04:58.419 these could be great brand advocates as well 0:04:58.419,0:04:59.999 Trainers, people who
teach other's
about your products and services
and are especially more motivated to publicize their expertise 0:05:08.419,0:05:12.580 are ideal candidates to be your brand advocates especially since the y 0:05:12.580,0:05:17.759 constantly interact with a number of new people
the last category which you might want to look at
industry
event speakers
people who are on the speaker circuit at various events doing keynotes or speaking
at sessions at various industry conferences are another great source
or another kind of people who can be0:05:39.080,0:05:42.520 extremely valuable as your brand advocates
so industry conferences
and speakers who're out there
is what you need to watch out for 0:05:49.620,0:05:53.840 One question which is often aasked at this statge is what about software which helps
in this area 0:05:56.669,0:05:59.119 I've had or rather i have mixed opinions
about software and the way 0:06:02.629,0:06:07.239 or maturity level of the current stream of software which is out there 0:06:07.239,0:06:10.189 Also it's very specifically dependent on what your particular 0:06:10.189,0:06:13.050needs are for your brand advocate programs
and that will determine 0:06:14.239,0:06:17.599 the kind of software that you will want to use 0:06:17.599,0:06:19.940 To summarize
Here are the 17 ideas which you can use
to discovered
your brand advocates