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"Hypnosis is bypassing the critical faculty of your conscious mind and implanting selective thinking."
So, what if hypnosis could make people believe they're experiencing their future?
Hi, I'm Fred. Welcome to IKEA.
We're going to try something different. In a time-travelling experiment,
we're going to allow our customers to experience our solutions in the future.
To help our subjects have something real to relate to,
we brought in a few actors.
To help them further believe that they're actually in the future,
I've invited world-famous hypnotist Justin Tranz to give us a hand.
-Shall we go find some people? -Let's do it.
IKEA PRESENTS THE TIME TRAVEL EXPERIMENT
-Do you guys want to be hypnotised? -No.
-Have you ever been hypnotised? -No.
It's going to be fun and very upbeat.
-Okay, yeah. -You're very convincing.
Looks like it's going pretty well.
Yes! That's good.
Maintain your balance easily. Like a horse, you can stand and sleep.
EXPERIMENT NUMBER ONE ADAM & SOFI
When I snap my fingers, it's twelve years from now.
It's your daughter's birthday. Nod your head if you understand.
Hey, you're my pony...
Take the present, take the gift. Sing her a song.
For she's a jolly good fellow For she's a jolly good fellow
which nobody can deny
Is this it? But this is not what I wished for.
No, but you were complaining about waking up early, so we...
You promised me a pony, a real pony, with hoofs and fur and everything!
-But honey... -Don't honey me!
I've already told Lisa and Jen that I was getting one.
What am I going to tell them now? Can you please explain that to me?
It's a nice alarm clock. You just plug it in...
You can take that clock and shove it!
Sleep.
-They're on their way. Do your best. -I'll focus.
I snap my fingers and it's six years later. Your daughter is now a teenager.
She's decided to go to India with her yoga instructor, George.
Nod your head if you understand.
18 YEARS LATER
This trip is not happening.
Listen to your mother. This trip is not happening.
Dad, you've got to be kidding me. Me and George need to go on this trip.
George? Your yoga instructor? I'm not comfortable with this.
You're so square! Have you even ever looked into yourself?
You know your inner crystal? It's black. - Get out!
-Inner crystal? What does that mean? -It means I'm telling the truth.
-It's the black crystal of denial. ... -Her crystal isn't black. It's a nice colour.
Sleep...
That was worst-case scenario.
-Like they played it out. -Yeah. Yeah, yeah.
Our children will listen to us.
When I snap my fingers, five more years have passed.
Your daughter has moved her boyfriend George into your home.
Nod your head if you understand.
23 YEARS LATER
Mamacita, Papá.
-Mamacita? What is going on? -George.
-Excuse me. We can see everything! -We're family now.
Can you hand me the lotion?
I've got to stay wet, like fish.
-Fish...? -Sleep.
-Yeah, it was different. -Yeah?
You feel kind of out of your body. You feel zonked.
Just like a horse, they can stand and sleep.
Zebras, too.
It was interesting to see what our life could be like.
-I don't want it to go exactly that way. -If it does, we'll go "déjà vu".
Remember this? - George?
I know your name's not George, but I met a guy like you once.
FIND YOUR FUTURE BEDROOM AND BATHROOM AT IKEA