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MARTY: The fascination and thrill that I had the first
time that I set foot on a sailboat, we try to bring that
to every guest that steps on board.
When people come to us, what they're mostly looking for is
to get out and experience the Chicago sailing experience.
We have a spectacular skyline.
And you don't really get that in other cities.
Say, for example, somebody in Los Angeles is coming to
Chicago on a trip, whether it's business or pleasure, and
they want to get on the water.
Probably in their Google search they'd type something
like "charter a sailboat in Chicago." Since they've
specified the word Chicago, our ad would be displayed.
Creating an ad with AdWords Express is really simple.
A couple of clicks on your dashboard, you put in a
headline and some text, set your budget, and
you're good to go.
Since Chicago Sailboat Charters is a seasonal
business, we don't want to spend money in January and
February trying to target people with sailing.
During the high season, we're able to increase our budget
and target our ads more to those events so that we show
up in their Google search results.
Well, I know my AdWords Express ad is working, because
we see increased business.
If a friend of mine were starting a new business or
looking to increase traffic, I would definitely recommend
AdWords Express to them.
For the budget and the time that you spend on it, you
can't beat it.
My name's Marty, owner of Chicago Sailboat Charters here
in the Windy City.