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Today’s web is built around the attention economy. What that means is that by paying
attention to a site, you add value to that site for advertisers, marketers, and salespeople.
Sites are designed to encourage your attention by sending push notifications to your phone,
emails to your inbox, tweets to your stream, and posts to your feed in order to get you
to interact with the site more.
Sites that embrace the attention economy don’t care what you’re doing. They don’t respect
your needs as an individual outside of the web, and they don’t think twice about asking
you to interact with them at a moment’s notice, dropping whatever you’re doing.
The Slow Web movement is about creating low-pressure, carefully-crafted web experiences that respect
you as an individual with needs and desires outside of the web. It turns the real-time,
attention-based web on its head, opting instead for quality interactions over quantity.
It may seem counterintuitive if you’re used to the attention economy, but taking a Slow
Web approach to creating your web experience can earn your users’ loyalty and turn them
into long-term customers who respect and understand your thoughtful approach to meeting their
needs.
I’m Ryan Freebern, a web developer in Vermont, and I hope you’ll join me to discuss the
Slow Web and how it can benefit you.