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>> Arthur Redillas, Associate Director of Recruitment, MBA, Sauder School of Business,
University of British Columbia: The market intelligence tells us a number of things about
applicants. For example, I find it really interesting and valuable to see what the average
GMAT scores are in the various countries. And as a result, when we're making our admissions
decisions we sometimes have to adjust for that when we consider where someone is from
and we look at the average GMAT scores in those particular regions. It informs our admissions
decisions. It also helps inform our scholarship decisions.
>> Patti Cudney, Assistant Dean, Graduate Admissions, Boston University School of Management:
As a Director of Admissions, I really feel what GMAT provides me in terms of making my
right decisions is information and data and context. It's a better understanding of what's
going on in the industry. It's better access to prospective students through services like
GMAS. It's a better understanding of what are some of the challenges that we as an industry
are facing. It's also a better understanding of what's going on in the mind of the applications,
because that allows us to target our messaging, to target our outreach efforts and to the
best job that we can in terms of seating a class each year.
>> Arthur Redillas: Well, there are a number of reports that I find really valuable for
my job, including the mba.com registrants' survey, geographic trends reports and the
application trend surveys.
>> Joe Stephens, Trulaske College of Business, University of Missouri: And so being able
to spend some time with that information gives me a much more informed opportunity to make
the right decision for our own program, combined with all the different facets that we face
and the different things that we face. And sometimes we'll find similar programs out
there and find a new friend, so to speak, in the industry through these opportunities
that we've been able to take advantage of over the last several years.
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