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Our tour starts from Harrods,
the temple of Christmas' shopping par excellence.
We couldn't miss the new wine department, recently restored
absolute benchmark for wine lovers, collectors and keen experts.
Let's have a look!
London: a very hard market to conquer.
Anyway, in the wine world, definitely French addicted,
an Italian excellence conquered a high honour place
among the main Champagne names.
Prosecco's easiness to drink, it's easiness to be tasted all around the day,
both as accompaniment to meals and in a friendly conversation,
are doubtless a successful value for this product.
Moreover, placing it in the best locations in London has been a game point too.
20 years ago, Dorchester has been my first customer,
the absolute most beautiful and internationally appreciated place to stay,
beloved by British people too.
Combining a simple product like Prosecco
with an extremely elegant and important venue like Dorchester
opened up our way to a long series of conquests on the British market.
Prosecco in general is now coming from 20-30 years of steady success,
not only in Italy but all over the world.
Anyway, we have always been considered as a too simple wine
to conquer the niche of wine experts and opinion leaders.
Today, facts show simplicity is a winning factor in all fields:
Italian wine has a strong potential thanks to its originality,
tending to always save native vine varieties.
There has been a time when people forgot to have some native vines
to be first in the firing line,
but Italian wine is now closing the lost time gap in a market-impacting style.
We can see here Frescobaldi, one of the highest names in Italy:
representing here Italian fine bubbles
too just complete the Italian scenario all over the world.