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My name is Colin Lynch and I'm a marketing assistant and videographer here at Great Legal
Marketing. I graduated from the University of Virginia back in 2009. Afterwards I immediately
went into education and so I was an in-home SAT tutor and later I became a ghost writer
for an educational consulting company. And so I came across the craigslist ad, the famous
Ben Glass craigslist ad that tries to attract people like me hopefully, and it did so successfully
I think. It's been a good fit so far. I was attracted to the ad through the title that
basically said this is the perfect job for a writer and I said, "Well, I'm a writer."
Who's not going to click on that if they're a writer? So I clicked on it and it was really
long, and that actually appealed to me. I said, "These people actually know what they
want" and I was attracted to the fact that there were a lot of barriers to entry to actually
try and get the job: that you were required to actually send in a physical resume, that
you were required to do a project, do a writing project. That appealed to me, and I felt like,
when you're a job seeker, you're used to having so many applicants for things that seeing
a job where it's already weeding people out was actually encouraging to me because I said,
"Hey maybe I actually have a shot at this." Despite all that there were still 30+ applicants
so it was still hard to get, but the boss liked my writing and that made me very happy.
It felt like a great accomplishment to get it. So half the time I've been writing, which
is great, I love writing. I'm writing articles, writing pieces for the newsletter. I'm writing
pieces for Ben Glass Law Magazine, editing things. I'm editing large book projects, editing
info products. The other half of the time I spend as a videographer and so we have a
wonderful green screen studio here, which I'm basically a one man army for. Lighting,
camera work, audio work, manning the camera itself and then editing afterward on out editing
programs, so we have an editing bay here which is really is fantastic. It's really a dream
for someone who's trying to learn new things and be engaging exciting new material all
the time. For me I'm astonished at how much I've learned in such a short period of time
and I'm grateful that the company has been so patient with me as I've picked up new things,
but I know so much more now cameras and lighting and audio that I ever thought I would just
less than a year ago. Honestly, my exposure to marketing prior to this was so little that
I feel like I'm just drowning in a sea of new knowledge which is basically the general
approach of, I feel like we're in this new era of such a short amount of time to grab
somebody's attention, and so how do you really maximize every single word you're putting
in your copy? every single intro to every video? This is really your brief window to
show somebody that you have value in their lives you know? I feel one of the most important
principles we teach is I feel knowing your client, having a picture of your perfect client.
And once you understand that, you understand the needs of somebody who'd want your services,
and that's when you can really sort of break through and start appealing to people. I have
absolutely loved the work environment and job experience that I'm picking up here. It's
flexible, it's relaxed, I'm not fresh out of college and so I've had some other workplace
environment experiences and this is by far the most comfortable and relaxed and best
suited to my work style that I've ever been in, so I think it's absolutely fantastic.
I feel like the management does a really good job of tailoring how it handles different
kinds of employees. Some people want a lot of hands on attention, some people want to
be just given a big project and left alone for a week and that's exactly how they work
and I feel like the management actually cared about discerning how different people want
to work and actually applying it. The office isn't boring and depressing, it's wide open
and there's fun people to talk to and I've really enjoyed it. I've got nothing but good
things to say. I look forward to, on the videography side, really honing my skills. I feel like
the videos we're producing are improving on a week by week basis honestly, adding more
and more techniques, adding more and more, whether it's music or sound effects or anything
we want to do, I'm really excited to see how far I can take it, how far I can push myself
in the editing field and the, just the complete videography field, you know, learning about
lightning and audio. I'm looking forward to that, and writing wise, personally, maybe
it's nostalgic or childish, but I get really excited seeing something physical with my
name in it. So being able to finally see big books I've written and printed on info products,
I'd just be like, "Ah oh my gosh here it is!" It happened! kind of moment and so as a writer
it's really cool to see physical evidence that was like, "Hey!" This happened. This
was something I was a part of and put a lot of my heart and energy into and it works great
and people love it, so that's what I'm excited about, I think.