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Not many people know that last year, we opened up the BBM platform
to third-party developers, so we have what we call BBM Connected.
This allows your app to connect with the BBM community.
If one user downloads the app they can invite their friends to either
download the same app, or to come into the app and share experiences.
This could be a chatting experience or a data-share experience.
We have for instance Foursquare who, once they integrated their app with BBM,
saw 200,000 downloads in one day.
Because their users were updating their BBM profiles
so they'd say "I've checked-in in Victoria".
Non-Foursquare users were then curious,
so they'd say "what's this app, how can I get it?"
and BBM facilitated that download.