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If you want to be found online today you need to think in terms of online visibility and
not Search Engine Optimisaton or SEO
In the past the focus was on being found in search engines like Google
Google was the most popular online destination
high rankings in google could have a huge affect on a business
It's still important to be found on search engines like Google
but the internet has changed and there is a lot more to consider
In fact search engines are no longer as important as they once were
Social networks are now the most popular online destination
Many people do not even use search engines to find and discover stuff online.
Even the distinction between search engines and social network is no longer that clear
Google have become a social network, while Facebook, and other social networks, continue
to expand their search capabilities
A business that focuses it's entire internet strategy on SEO is missing out
and their not even going to achieve good rankings on search engines because the internet is
now fully socially integrated.
Social is a major factor in SEO
but Online visibility encompasses evan more than just being found on search engines and
social networks.
Today the internet has gone mobile.
In 2013 over 40 % of all online browsing is done using a mobile
online visibility means making sure that visitors can view and read your site if they are using
a mobile device.
Your website needs responsive design
Website that are not responsive can be hard to navigate and read
Currently 80% of Australian business websites are not responsive.
Right now people generally accept the need to zoom and and scroll when viewing websites
but this is going to change sooner than you think and you need to be ready visiting your site is the best it can be
You can see how online visibility needs to be the focus of your internet strategy.
your website needs to works on all devices and screen sizes
you need to integrate social media into your website because this is where the customers
are
people don't like to read anymore video is now the most popular online media format on
the internet
you need to regularly update your online content and communicate with your visitors
you need to build social your authority though engagement to increase your online visibility
On page SEO is more important than ever
This means having quality content and making sure that the search engines spiders and bots
those automated programs that come and read your site
are clearly told what your site is about and how you would like them to index it
Most of the old school SEO which revolved around back links doesn't work anymore
and can actually damage your rankings
The best advice is to attend to the things i have already mentioned
Responsive Design Social integration
producing videos regular updates
social engagement
These will dramatically increase your online visibility including Search Engines.
Social Visibility Online provides a Fully managed website and Social Media packages
which include of these features
To find out more about how they can help your business achieve greater online visibility
give us a call or leave us a message