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>> Alison Merzel, Director, MBA Admissions, The Ohio State University, Fisher College
of Business: Well we have a lot of different recruitment goals that we're trying to achieve
and GMASS allows us to target the different kinds of populations of students. If we are
trying to do a geographic target and look for students that are living in Chicago because
we're traveling to Chicago and would like to invite candidates to meet with us or if
we're looking to find recipients for a particular scholarship that need to meet certain academic
qualifications.
>> Oliver Matthews, Marketing and Admissions Manager, University of St. Gallen Business
School: We also use it for specific locations around the world. To really target people
with a specific industry, education backgrounds, levels of experience, whether it's South America
or North America, really across the world to find the right sort of people for our program.
>> Nan Sze Chua, Director, Graduate Studies Office, National University of Singapore,
NUS Business School: It helps us identify, you know, people with the type of GMAT scores
that we would like. It helps us effectively reach out to, you know, these people who have
either plans to take the GMAT or have already taken the GMAT.
>> Alison Merzel: We have an active effort to recruit veterans, for example, and I can
search for individuals that currently have APO addresses. Or if I want to look for individuals
that did their undergraduate education in the state of Ohio. It might be anywhere in
the U.S., anywhere in the world. Maybe you want to come back to Ohio State to pursue
graduate management education. I can search for individuals that graduated from an undergraduate
institution in Ohio. So it really lets us deliver targeted messages to a group of people
based on achieving our overall recruitment goals.
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