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Go to your Chrome settings & click on options
Click on Manage Search engines
In the list you can see the default as well as custom search engines
Let's add a few ...
Go to your own blog & search for something, no matter what
For the sake of illustration, let's also do IMDB
Now let's look at the search engine list ...
The list now also features IMDB and our blog
Change the shortcuts in the middle column.
While we're at it, let's also change the shortcuts for the default search engines.
Of course, you can use each shortcut only once
Now let's try them: enter a shortcut, then press the tab key and enter a search word
As you can see, the search query was immediately executed in the site we wanted!
Same thing for the other shortcuts: IMDB, Google, Yahoo and Bing.
You can also add Youtube, and many many more ...