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The common denominators
between puerto ricans are...
humor
curiosity
and a deep love for Toyota
This would be the equation if we would mix them all up inside a RAV4
humor + curiosity + love for Toyota
= RAV4 Facts
Since Santa discovered the RAV4
he doesn't want to use the sleigh anymore
You can go around the world in less than 80 days in a RAV4
Facts like these
captured the attention
of many fans
of Toyota de Puerto Rico's Facebook Page
From December 2010 to January 2011
Toyota de Puerto Rico created an application called RAV4 Facts
To promote the 2011 RAV4 model
The app consisted of phrases that demonstrated the agility of the RAV4
You could share the phrases, or even make up new ones
The app was so popular it was used over 6,648 times
and it had over 50 users submit their very own original phrases
Once again Toyota de Puerto Rico Demonstrated its leadership
and inventive
in social media networks in Puerto Rico