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Erik: How are you becoming more environmentally aware as you build your printing business?
Richard: It's a very interesting question and it's something we talk about a lot internally
because we're obviously, you know we're a printing business and trees are involved and
there's other things involved in the manufacturing process and I think more than most, we really,
really try and minimize our impact on the environment and the world. We were one of
the first companies to launch a fully environmentally friendly, in terms of stock, substrate business
card so we have regular business cards, we have a kind of eco paper. The new paper that
we're using, I think that we've launched in the US and we're launching in the UK soon
is from an incredible company called Mohawk who, for this particular paper, it's obviously
a hundred percent post consumer, hundred percent recyclable, acid free, chlorine free, I think
the actual plant where it's done, it's obviously sustainable -- all of the paper that we use
is sustainably sourced so it's re-grown after it's turned into paper. This is a kind of
free electrically powered, wind turbine; it's all powered with sustainable energy. So we're
really looking into ways to make the paper side of our business more environmentally
friendly. In terms of our packaging we've moved to a hundred percent paper versus plastic,
which we were using before, we've tried to be considerate to all of the different -- and
sympathetic to the environment in the materials that we've used. And obviously, like everyone
in the identity space that we live in, we're thinking about other new and innovative ways
for people to transfer information in a way that has as little impact on the environment
as possible.