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The most exciting thing about Ideal Weight is we know it's different. I know from my
own personal experience of having struggled with my weight my whole adult life. There
is nothing else out there like Ideal Weight that offers you the support the understanding,
the coaching and the flexible plans that Ideal Weight can offer you. We have all had experiences
of being overweight, with struggling, with yo yo dieting over the years and we got into
the business of the weight management industry and became really disillusioned by what was
on offer and what we were able to do for people. So we tried to put a plan together where people
genuinely could lose weight and learn how to keep it off and Ideal Weight was born.
Really what we're trying to do with Ideal Weight is to help people to learn why they
have overeaten in the past, and how they can make changes to their behaviour to really
focus on keeping the weight off long term. That's the tricky bit.