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I'm Martin Ferrari, co-founder of 123Seguro. 123seguro is an online insurance broker.
It all began in 2010. We give users the opportunity
to get a quote for their car insurance from our web platform
Before we started working in the project, we analysed the best way to communicate our
product, and we found out that AdWords was perfect for us.
My name is Bruno Ferrari, of 123seguro. Being an online broker, we needed a professional
campaign since day one, managed by specialists.
I'm German Rinaldi, founder of Frubis, agency that operates with 123Seguro today.
It gives us the time to focus on our
core business, which is insurance, and to delegate the complexity of the campaign.
AdWords is a set of tools that enable us to
optimize the campaign. The users enter a keyword in Google, which
relates them with the specific product or service, in the exact moment when
they need it.
Thanks to AdWords, we sold more than 15.000 policies in less than two years,
representing 75% of our revenues.
The key advantage is to reach the prospects when they are
looking for a car insurance policy. The campaign is specifically targeted to our audience
and it drives them to our website, instantly.
Google's Display Network allows us to
build brand awareness, and to stay visible to people that visited our site.
In december 2012, it's 123Seguro's second anniversary, and we are already feeling strong enough to
proceed to expand regionally.
The growth accomplished is unbelievable, and in such a short time.
We are very excited, and we would not have achieved all of these, without AdWords and Frubis.