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WILL FIND THERE.
IT'S ALL COMING UP THIS MORNING
ON THE RHODE SHOW.
NOW MOST PEOPLE HAVE
SMARTPHONES, LIKE DIE HERE, THAT
ARE LOADED WITH APPS.
BUT DID YOU EVER WONDER WHO
DESIGNS THE APPS?
A LOCAL COMPANY HAS BECOME ONE
OF THE LEADERS IN DESIGN AND
DEVELOPMENT.
IT MAY LOOK LIKE FUN AND
GAMES, BUT MAKING APPS IS THE
NAME OF THE GAME.
GLAD WORKS IS A FULL SERVICE
ADVERTISING AGENCY, AND WE ARE A
BLEND OF CREATIVITY AND
TECHNOLOGY.
IN THE TECHNOLOGY BUSINESS,
THE RIGHT APP CAN MEAN MILLIONS.
WE'VE BUILT ABOUT 500
APPLICATIONS SINCE THE STORE WAS
CREATED.
PROBABLY ONE OF THE MOST
INTERESTING I WOULD SAY WE'VE
DONE IS WE WERE CONTACTED BY A
NONPROFIT ORGANIZATION IN MAUI.
AND THEY SAID, WE HAVE A
HYDROPHONE OUT IN THE OCEAN, AND
WE RECORD WHALES LIVE.
AND WE WOULD LIKE TO BE ABLE TO
PUT THAT ON THE iPHONE SO THAT
PEOPLE CAN LISTEN TO WHALES
WHENEVER THEY WANT.
GLADWORKS' SUCCESS IS BUILT
ON KNOWING WHAT THE CLIENT WANTS
FOR THEIR APP.
ONCE WE GET TO THE POINT WE
UNDERSTAND THE APPLICATION IS
VIABLE AND HASN'T ALREADY BEEN
DONE, THEN WE GO THROUGH THE PRS
TYPICALLY OF SETTING UP SOME
TYPE OF A SCOPE OR COMING UP
WITH A PLAN OR DIAGRAM OF HOW
THAT APPLICATION COULD LOOK.
BUT JUST BECAUSE YOU HAVE AN
APP DOESN'T MEAN PEOPLE ARE
GOING TO WANT IT.
YOU REALLY NEED TO PLAN OUT
HOW YOUR USER IS GOING TO USE
THE APP, AND DESIGN HAS TO BE
MORE THAN JUST FOR THE SAKE OF
DESIGNING.
SOMETIMES THE KEY POINT
PEOPLE MISS AFTER DOING THE
APPLICATION IS ACTUALLY
PROMOTING IT.
YOU HAVE TO LET PEOPLE KNOW THAT
IT'S AVAILABLE.
CREATING A NEW APP CAN TAKE
DAYS OR WEEKS.
EVERYTHING STARTS WITH
SKETCHES.
IT'S BEST FOR US AND OUR CLIENT
IF THEY CAN SEE THINGS EARLIER
AND ROUGHER TO GET AN IDEA HOW
THINGS ARE GOING TO WORK AND
LOOK BEFORE IT'S TOTALLY FLESHED
OUT.
GLADWORKS IN THIS THIL MAKES
APPS FOR EVERYTHING FROM
ANDROIDS TO iPADS TO
iPHONES.
OUR TEAMS ARE WORKING WHILE
THEY'RE DESIGNING WITH THE
DEVELOPERS AT THE SAME TIME,
BECAUSE WE'RE ALL IN THE SAME
SPACE.
KNOWING WHAT YOU WANT IS KEY.
YOU HAVE TO HAVE CLEAR VISION
WHEN YOU START.
IF YOU DON'T, IT'S GOING TO FALL
SHORT.
MILLIONS OF DOWNLOADS ARE A
BIG PAT ON THE BAG.
IT'S GREAT TO SHOW MY FRIENDS
AND FAMILY SOMETHING NEW I'VE
WORKED ON THAT COMES OUT IN THE
STORE.
WITH NEW COMPANIES LOOKING TO
BE ON THE CUTTING EDGE, THEY ARE
BUILDING APPS FOR EDUCATION,
RADIO STATIONS, AND JUST FOR A