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EI & Conflict Resolution: Persuasion
In an emotional appeal, persuasive language is used
to develop the foundation of an appeal to emotion-based arguments instead of facts
You're taking it from me right now, but let's look at a historical figure for an example
In a famous incident, one of the founders of this country strode before the officers,
started to read a statement, then fumbled in his pockets and pulled out reading glasses
The men had never seen him wear glasses before. He said, "I have already grown gray in the
service of my country, and now I am going blind."
The officers were so moved by his speech that they rallied around him and abandoned the
rebellion. Some historians will tell you he didn't really need those glasses—he was
acting. That man was George Washington and he was persuasive.
If it worked for him, it can work for you.
Let's talk about a useful tool: The Persuasion Tools Model
It's been around since the 1940's by Kenneth Berrian
The four quadrants are bargaining, emotion, compromise and logic
What does it all mean?
Intuition and influencing are key to persuasion
These work together to power the emotional appeal which is the strongest tool in any
conversation
Intuition and Influencing levels for conversations