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Elaborate a plan Elaborate a media plan
Elaborate a plan
Come on gang! Are we on the road to Zanzibar or are we out of Africa?!
(whispering) What do we do?
Sir? I can't hear you sir. Are you there?
Course I'm here man! Can't you hear me? I'm shouting!!
Sir? Sir? Hillary I think there's something wrong with this. Take a look.
I think it's broken.
What are you doing man!? For god's sake I don't --
Ok this could be a plan to end the meeting but you can find a better one: Elaborate a media plan
Elaborate a media plan
Don't disappoint me troops! Tell me: are we Lion Kings? What've you got?
Adding YouTube to the TV media plan! Now that's what I call happy hunting!
Episode 3 - Conclusions: an integrated plan YouTube + Tv allows to get a higher advertising recall among consumers exposed to the campaign in YouTube and TV, versus those exposed to it in tv only.
For more informations visit the Case Study section on the brand channel.