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What Is A Call To Action (CTA)?
A call to action is important in engaging your target customer online. CTA’s prompt
the internet user into clicking a link to a landing page. These landing pages then have
information or a sales pitch, along with a form for lead generation.
A call to action can be an image, a button, or text that catches the eye. Its sole mission
is to get the internet user to click. This is the first step your potential customer
takes down the conversion funnel path to a sale.
How Do I Use Them? Now you’re probably wondering, “How do
I use them?” You want to place a call to action throughout your website next to the
most relevant content that is likely to engage your prompt to proceed. Use custom messages
or images as CTA links for the different content throughout your site.
Here Are 3 Call To Action Tip’s • Get their ATTENTION! In order to get those
clicks, you need it to stand out. • Put your main CTA above the fold, so the
user doesn’t have to scroll down. • Use action words like click, register,
download, and so on to initiate engagement. Click the link below to see how Market Media
can help your business build a conversion funnel to generate ROI for your business.