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Design has always been in a vital role for Finnair.
We feel that we have always been surrounded by design. It brings our service promise to our customers in a natural way.
Our design is Finnish which means it's simple, efficient, clear and sometimes a bit bold.
But it's always done so it makes traveling more easy and individual.
Whether it's our fleet, our uniforms or our lounges at Helsinki airport.
Our design choices are also a little piece of Finland and in a form of design we can tell about Finnair spirit.
We've been working with Finnish top designers for many decades.
Some of our design elements have become famous even outside the world of aviation.
1969 we launched our first transatlantic service to New York and we wanted to land there with a good style.
And this was the reason for designing the Ultima Thule specially for Finnair.
The glassware was designed by Tapio Wirkkala and it's still used in our business class.
It has since become part of Finnish design heritage.
Looks have to be updated once in a while.
And we want to make the customer experience more harmonic with design.
Recently we have been working with Marimekko to design the new textiles and interior for the cabin.
I think it's a good match for both Finnair and Marimekko. We share the same Scandinavian spirit and freshness.
Inspiration for the new patterns came from the Finnish landscape seen from the sky.
Forests, the lakes, fields.
Design is not only about the aesthetics. Most of all, it's about the service.
The customer experience must be smooth and clutter free all the way from buying the ticket to reaching the destination.
That's what makes our customers happy.
We give our best everyday with a little extra to make the service unique.
We want to offer tailored customer service and meet the customers' needs.
Even though times will change our values wont.
People need to explore the world. They need to travel.
The automation will play a bigger role in the future.
But I still think we will be in a business where people will meet people and excellent service will be valued.
We will be here, designed for you.