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Hi, Tim Barrie Holistic Web Presence here. This is an introduction to our Houzz training
course. Let me talk you through exactly what the structure of it is.
Module number two, (this is module one), module number two provides the actual Houzz training
from Houzz. All we have done, is we have copied their primary training module from one of
their recent webinars and put that in there for you.
Now they actually position that as advanced training believe it or not. From our point
of view it's just the basics. You need to get the basics understood as to what Houzz
is how it's used and the basic ways of how to leverage it. Before we start getting into
our training. So the whole purpose of have that in there is just to level set so that
you have a core basic understanding of what Houzz is all about.
It's quite long and there quite a lot to it and I would recommend that you carefully go
through it and make sure that you have understood everything within that first training module.
From there starts our training and what we’ve done is to break it down into short modules.
Each short module, some of them, they vary anything from about 3 minutes to about 15
minutes. Each one of them focused on one specific aspect of how to leverage Houzz, how to get
more business from Houzz. And we gear our training very specifically
to that goal. Our goal is to help you get more clients, more sales, more people visiting
your website. One thing to understand about all of these
sorts of things, Houzz included is what you are doing is optimizing. In other words you
are trying to figure out how to get the most you possible can out of using Houzz, as a
way to increase your visibility, your web presence as we call it.
When you think about optimizing, it's really a points system. Think of it as a point system.
Your goal is to get as many points as you can. Each point increases your visibility.
Now some people tend to approach this and think "Oh I don't really need to do that"
or "I don't really need to do this" and they don't nearly get as much as if you try and
optimize everything and get the maximum number of points.
That's because the points have a cumulative effect. That's one of the reasons we call
it "Holistic Web Presence", in that if you get everything right all the different things
that you can possible get right they are all interconnected.
Holistic means, "The interconnectedness of everything". So as you go through this Houzz
training, think of this in terms of, if you are going to do it, you want to try and get
absolutely as much right and set up and perfect as you possibly can.
The cumulative effect of getting as many points as you can and getting as much right as you
can is much greater than you think it is. You can get a lot of visibility if you just
"T" up all these things. And when we provide Houzz Services, that’s exactly what we are
doing. We are trying to reach perfection. Perfection is obviously non-existent, it's
infinite you are never going to get there, but getting as close to it as possible all
the time is really what optimizing is all about. It's not about, "oh well I'll do that
bit but I can't be bothered to do this bit". If you are going to approach it that way you
are going to get a half-hearted result out of it. So if you are going to do this training
you really want to work though each individual component. And try and get every one of them
exactly right. The other thing I would say is as we create
these training courses, and we watch to see who goes through them and who gets results
out of them and doesn't get results out of them, this and other related training we notice
a trend. And there is a proportion of the people that do this training and they tend
to just not get the results. And we looked very carefully at well why did they not get
the result and why did somebody else get a good result from it?
What's the difference between the way in which they have gone about doing the training and
implementing the training? And this is true not just for the Houzz training, this raining
module but this is true for most training modules that we provide.
Here's the thing. When some people do this training course, what they do is, they sit
down and they play the training modules and they just go through it. They pay attention
to the individual points that are made to varying degrees but they just start at the
beginning and they just go through each one and they listen to them all, then when they
have gone through all of that training at some point they get round to trying to implement
all of those things. That is exactly, exactly the formula for failure.
If you want to go through the training and completely waste your time, go through them
all and then think about implementing it at some point. It doesn't work.
What we see is that the people that get the results out of this training are the people
that play the training video and get to a point where there is something to do or something
for them to explore and think about. So they play the training video in one window, and
then they open Houzz in the other window and they explore and they see the example.
If we say, "oh well go here and look here and click on this link", they go and they
actually do it in real time, in time with the video. And if there is a suggestion, "well
what you want to do is you want to go about uploading an image this way and you want to
call it this and whatever the action is, if they actually go and do it, in time with the
video and implement what's suggested they get great results out of it.
They remember it they understand it because they have implemented it as they go.
So, I would say this training course, don't think of it as a training course, think of
it as a list of things to do, that you are going to work though and implement as you
go. I promise you, if you if you just go through
and do this training course by the time you get to the end you are going to have forgotten
what's in the beginning of it. You are going to go into Houzz, you are going to do half
of what is suggested in there and you just won't get the same results out of it.
If you can, it's better to do one of the modules and do it really well, and do it in real time
and actually implement what's in it, than try and go through all of the modules.
Okay, what else? Test and learn. When you do this, what you are doing is you are adding
content with the goal of making it more visible. In the training we will show you are part
of this training it's all based on a real case examples of work that we are doing.
We will show you real examples and we will show you real results examples. And how to
figure out whether you are getting the result or not. What you want to be doing is, is doing
the work on Houzz and then going back a week or two later and seeing what result you are
getting from it. That's going to give you a feedback mechanism,
so you are going to see what's working. Because if there is one thing that is true for the
internet is that it changes. It changes rapidly. From the point at which we started this training
to the point where we are on about, I think we are on module 18 right now. That's a period
of several weeks, we've actually found that Houzz has changed in that time.
So it changes really quick, so you have got to be constantly testing to see what works.
We are going to give you some great suggestions on how to do that but it doesn't mean that
you should not be going in and doing your own testing.
So, good luck, I hope you enjoy the course. There is a lot of detail in here, it's definitely
a master class course, it's an advanced course. As we get new learnings, as we do this work
we are going to be adding new content to this courseware on a continuous basis. So good
luck!