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You know what? (Inaudible) backwards? Double SOB. And that’s the way they're going to
look at you and that’s the way you treat that.
Tom:
Another obvious use of a joke book joke and that’s why I don’t mind them because when
you take a joke book joke, take the punch line, personalize it, and hit it. And that’s
the timing. That’s what a couple of thousand presentations will do for you. When you hit
it just at the right time, even if it’s a joke book joke, it doesn’t make any difference.
They're going to laugh because people that are not in this business don’t remember.
They won't even remember stuff that was on there last night. So you don’t have to worry
about that too much.