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Hello my name is Carey Martell and I'm the CEO of Martell Brothers studios which is a
pretty new YouTube network. Today, this video I'm going to talk about something that.. If
there is one video on YouTube you should watch today, this is going to be that video. Especially
if you are a fellow YouTube creator, fellow YouTube partner, part of this community there
helping to create YouTube, as you can see this is a set for my online web series the
RPG Fanatic. And this is something that I created from my master bedroom in my house,
ten years ago you could not do this.. you could not just create a show in your house
and broadcast it to the entire world, I have had about 3 million views to all the videos
I have ever created not on this channel alone but on all of my channels combined. I have
had 3 million views.. it's so... YouTube has become a great platform for independent creators
such as myself and those in my network to get our voices heard to create something meaningful
out into the world. But here's the problem, our community here on youtube of independent
creators this is in jeopardy. Although I run an network, I'm going to tell you the real
fact of the matter is that networks may not be such a great thing for youtube there is
something that has grown out of the necessity of the difficulty of becoming a youtube partner,
sure now you can sign up and become a youtube partner but you don't get banner space, you
don't get show pages, you don't have content ID to protect your video assets, you don't
have any of that stuff. Whats worse is that, even if you have permission from a game reviewer
.. a third party that has footage that your using some of their material, they might still
reject your video from authorization. Even if you have gone through all the hoops you
have.. A pdf document from one of the representatives of license.. Do you have a license for this?
They will still reject your videos and I'm sure many of you recount this stuff especially
with video games.. hosted video games journals for three years.. I know.. People are constantly
writing to me asking me how I am monetizing my videos? How I had to monetize my videos,
when I started having my video game reviews rejected.. reviews that..as per request of
actual developers who were sending me these games and I had permission.. getting my reviews
rejected for monetization so I can’t even justify doing the show, making the time for
it. I mean the only way i was able to do that was by signing a contract with another network..
that network was Machinima which as many people know is the number one network here on youtube
but they hadn't signed a contract for perpetuity so they basically owned the show forever and
I wasn't allowed to Livestream on twitch tv or I justin or anything like that. I could
only Live stream on my youtube channel and to get out of my contract, I had to hire a
lawyer to help me. Why would I possibly sign a perpetuity contract you might ask? At that
time, I was desperate.. I couldn't monetize my show, I couldn't do this, the show that
I was very passionate about making that I believe is helping making a difference to
the game industry by talking about things that a lot of my colleagues and journals is
not talking about. So I needed to keep doing my show that I'm passionate about, I sat up
on the show because they promised me various things and they did not deliver on these promises,
I did not get the assistance that I thought I would get. Now I want to paint you a picture
which is going to look like a nightmare honestly this is racing industry head, this is based
on my experience working with the major network, its my experience being a member of youtube
community since 2005 and having an account since 2006 it’s about experience being an
youtube partner, my own partnership to be able to do since 2009 someone who has been
part of various youtube webinars, someone who has been part of the youtube community
not as common as much as I should but I'm still watching lots of stuff out there and
paying close attention to what’s going on in this industry and by extension, a CEO of
a small youtube partner network. Our world is about to get very very bleak and I say
this with no amount of hesitation.. things are going to start sucking really really hard.
Many people are aware of the news of makers studios first regular name Johnson and have
seen the contract Johnson has put out which says that the maker owns the show, they say
half of the show but common.. 50% is just a hop and a skip away from a 100% ownership
once the lawyers get involved. They're basically trying to steal the show and thats not cool
and here's the problem- This is a company that has been supported by Google, this is
a company that has got 30 million dollars from Time Warner investment so basically now
we have the major hollywood networks and television corporations.. they are starting to take over
youtube and I'm sure you have seen this with the way the layout changes, along the recommended
channels are people who are part of major networks.. they are part of companies that
Google themselves have personally invested into, if you start doing research in this
stuff.. you're going to see what I am saying is true. The recent layout changes have hurt
the majority of youtube partners. Youtube can say as much as they like that its increasing
traffic and I'm sure that it is increasing traffic to those videos who are getting promoted.
You go to the channel browse section and try to find your channel.. you are not going to.
The majority of people..99.9% of youtubers will never appear in the browse channel section
because that is held specifically for certain high ranking, high traffic channels that are
part of major networks.. you are never going to appear there, your own subscription fee
isn't even in your own control anymore. Youtube implemented about a year ago a feature called
highlights for feeds that .. the intent of this is an algorithm that is supposed to know
what you want to see from your recent subscribers but thats not what it does , what it actually
does is that it hides the majority of activity from you from your subscribers and it focuses
on promoting people who are in major networks. If you subscribe to channel Machinima for
example and you subscribe to smaller youtubers.. you are going to see a hell of a lot more
stuff from Machinima channels than you are going to from another smaller youtuber that
is by design, I have tested this using various accounts this is done on purpose. You know
what youtube wants you to do, they want you to buy adwords campaigns to promote your videos
which just isn't cost effective, its absolutely crazy.. the amount of money you have to spend
to actually get visibility is absurd. You'd have to spend a thousand of dollars if you're
going to get even a hundred thousand views and over a hundred thousand views.. how many
people are watching are subscribed to you? They might have just watched your video for
twenty seconds and you're still going to get charged for it. I've done various adwords
campaigns over the years, its not a cost effective means of building an audience. The only thing
that the Adwords is good for is for trying to sell a product because if you pay a buck
25 per click to your video but the person buys it for 50 bucks, you make a profit but
for youtube creators who are just trying to get their stuff seen.. adwords is terrible.
There is something else that you should be aware of, the film industry is now just a
little over a hundred years old.. Do you know how the film industry started? The film industry
started when Thomas Edison invented the film camera and got a patent for his invention
and he also patented the very concept of the emotion picture, the very concept of it...
anybody that wanted to make a video or not a video but a film.. they had to pay him essentially.
Do you know why hollywood is found on the east coast in California? It is not just because
of the color temperature. The real reason it was formed in California was because it
is the opposite side of the country from where Thomas Edison's company was based out of on
the east coast. So..although the reason was because the California court systems were
very anti enforcing patent laws and it was a lot easier for them to ignore paying the
Edison company a wealthy licensing fee to make motion pictures. So essentially if you
really think about it.. the whole film industry that we all are part of .. it was created
by people who are patent infringers but this is about a 100 years ago and why does this
matter right now? It matters right now because once again we are having people who are trying
to control this industry once more just like they did before because even though they ignored
the patent laws.. the major studio systems started up and they started trying to lock
people down into exclusive contracts creating stable actors and they are doing the same
thing now, they are doing the exact same thing. They are trying to have a stable youtube channel
creators who are not allowed to do anything else other than all those channels and they
exclusively control every aspect of it, they are basically taking over youtube and using
youtube search and the browse and the recommended channels to only drive traffic to their own
stuff. So you might say to yourself why does this really matter? Okay you're not going
to be able to make any money on youtube just get a different job, go work in a fast food
restaurant..right? Do you guys know what the world is going to be like in five years? Let
me tell you how the world is going to be like in five years.. Any job .. any and every conceivable
job that can be broken down into a series of steps, anything thats assembly line work
like a fast food restaurant for example.. your job would be taken by a robot and before
you laugh look at the video description here.. I have all sorts of links showing you that
this stuff is real and if you need more proof go into a hollywood video, go into a block
buster video.. when was the last time you didn't want to do one of these installations..
you know what replaced all those jobs and all those buildings .. Redbox a Robot. I know
this sounds like science fiction but the thing with science fiction is that people are trying
to make science fiction a reality, thats how it works. Its the prediction of where the
future is heading. Do you know what science fiction has taught me that the world is heading
in what direction? Its heading in a direction where the only jobs are going to be for people
who repair robots or to do other creative activities. So lets say im doing the job of
repairing right, go into a grocery store that has a replacement of cash registers with scanners.
There is only one person sitting there on duty to repair the broken cash registers,
the fully automated ones when they go down but all those people who worked those cash
registers are gone. So basically if your plan is to be able to fix the robot, thats going
to be a highly competitive field because theres going to be only so many of those jobs available.
The other alternative route is to do stuff that requires creative input - Writing stories,
making videos things like that and all the different industries related to it. That is
why youtube is still so crucial for us to be independent creators because it were owned
by major media conglomerates like Time Warner, it were owned by them you could say goodbye
to unions, you can say goodbye to it completely because they own everything. How are they
going to force you? The only reason that the film industry unions works right now is because
its based out of LA, Its based out of New York. The unions have no control anywhere
else in the country and you honestly think they are going to get control over the rest
of the country? It doesn't work that way, they are going to be like Walmart. Walmart
doesn't have to have unions, the film industry will not need to have unions anymore because
they have all this fresh talent.. there is going to be too many jobs.. basically punitive
looking for jobs in this stuff. The only thing that is going to save this is that people
are going to be able to independently create their own Youtube channel and get traffic
and get AD revenue, get sponsorship, write stories. The entertain industry is going to
be worth a lot of the book of jobs after five years are going to be found, there's not going
to be other stuff.. I'm telling you right now this is a prediction and I'm betting the
future of my company on to this prediction and that is why i am trying so hard to build
something now before this dark future occurs. I am not saying that you have to join our
network but you should want to support third party platforms like out Martial TV application
because what we are trying to do is give people a way, another alternative way to discover
videos from other independent creators. We can make it so that, if you don't want to
ever see anything from another network, a major network like Machinima, our rhythm can
actually detect that this video belong to the Machinima network and remove it from all
of your results. You will never see another Machinima video for the rest of your life
on Martell TV if you don't want to. Google is focused on having the perfect algorithm
which will tell you which one you want to see, what I believe, I believe you know what
you want to see better than any algorithm will be able to tell you. And in that if you
want to eliminate certain results from the search results, you should be able to do that.
I think there should be more than one subscription fee. I think you should be able to create
like an Amazon style best menu list of your favorite creators of a single category like,
lets say you are a big watcher of video games stuff , you are going to put "RG Fanatic"
in the list of game reviewers, so whenever you click on the tab on game reviewers, it
only shows creators who make game reviews, that is what Martell TV is going to have.
You can have as many tags as you want, as many custom TV channels as you desire and
you can share the stuff, you can share the list with your friends, you can share the
custom TV channels with your friends and what you don't need is to have this controlled
by Google exclusively front page that is going to drive all the traffic just to all the people
google has personally invested into or who are paying for Adwords campaigns. I am trying
to do something real and legitimate and it does matter because in five years a lot of
people are going to be found getting laid off from their jobs that could be done by
a robot cheaper and more efficient like and that is the direction things are heading.
If you don’t believe me do nothing. If you think you are absolutely possibly secure working
at a fast food restaurant and just making videos as a hobby do nothing, do absolutely
nothing and let the major conglomerates destroy everything that you've been trying to build
for yourself. The time is now to help third parties like us help you. Thanks for watching
this video and I hope you have seen.. that you understand now what we're trying to do
and why it matters to you.