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BOTH: Welcome to Sturgis, baby!
NARRATOR: It's the Sturgis Motorcycle Rally...
It's kind of like the motorcycle Woodstock.
NARRATOR: ...the biggest biker party in the world...
ALL: Sturgis!
NARRATOR: ...where the local police have to handle
a half a million invading bikers.
Sit down and shut your mouth.
You just told me to [bleep] stand up.
On the ground.
Shut up.
[ Siren wails ]
Just another night in Sturgis, baby.
NARRATOR: The craziest biker bar rages for one week.
One-Eyed Jack's!
Money, money, money! Ow!
NARRATOR: The baddest bikes roll down Main Street.
Hello!
BOTH: Party, party, party up!
NARRATOR: From the campgrounds to the rally's biggest events,
it's Sturgis like you've never seen it.
[ Siren wails ]
-- Captions by VITAC --
Closed Captions provided by Scripps Networks, LLC.
For 355 days of the year,
Sturgis, South Dakota, is a calm, quiet town.
But every August, it braces for a massive storm.
ALL: Sturgis!
MAN: Sturgis, South Dakota, USA.
It is one of the best places in the world.
I'm gonna keep coming back till the day I die.
Sturgis!
There's so many things going on.
You will never get bored here.
[ Whistle blows ]
I come every year. I love Sturgis.
Sturgis!
NARRATOR: It's the Sturgis Motorcycle Rally.
For one week, this little town in South Dakota
becomes the biker capital of the world.
Once you come, you have to keep on coming.
This is my 10th rally in a row, and we come out.
It's like a family reunion. We have a good time.
NARRATOR: Over 500,000 bikers descend on Sturgis.
This influx of rowdy riders can get out of hand fast.
[ Spits ]
You need to sit down and shut your mouth.
You just told me to [bleep] stand up.
Sit down and shut up!
NARRATOR: So how does a quiet town of roughly 6,000
handle an invading army of bikers?
What is that [bleep] on the ground?
Enter Chief Jim Bush.
We operate on being proactive rather than reactive.
They break a law, they're gonna get arrested.
NARRATOR: The Sturgis Police Department gears up
by calling in the cavalry.
Nearly a hundred officers come in from around the west.
Many are rally repeaters.
11 1/2 months, we'll do it all over again.
MAN: We're here to maintain order.
Shane and his partner, Pat, will be on foot patrol.
They have a simple philosophy for working the rally.
We're not out looking for any trouble.
I mean, they'll eventually find us if it's out there.
CLINT: I was gonna check everything, make sure it works.
[ Electricity crackles ]
[ Laughs ]
NARRATOR: Also joining this year's foot-patrol team
are veterans Clint and Aaron.
AARON: The two loudest sounds in the world
is the gun that goes "***" when it shouldn't
and a gun that goes "click" when it should go "***."
CLINT: Feeling pretty good. It's day one.
You always feel pretty good on day one.
Right now everybody's excited. Energy in the air.
It will be a good rally this year.
Well, we're starting to patrol now,
so we're heading down towards Main Street.
[ Horns honking ]
NARRATOR: Main Street, Sturgis, is the heart of the rally --
five blocks of motorcycle mayhem.
It's a biker parade of chrome and leather.
MAN: Riding down Main Street,
and your head aches from just turning from side to side.
There's 500 bikes
in just the 15 yards that are in front of you.
It's a sea of motorcycles.
NARRATOR: And riding a killer bike into the heart of the rally
is what many bikers live for.
Hello!
JASON: My name is Jason Dahl,
and I'm from Bismarck, North Dakota.
Sturgis -- it's like a great fit.
See all the bikes, the tattoos.
I'm riding on a 113" Ultima.
It's got a lot of snore. It's got a lot of power.
I wanted Sturgis that was just one of a kind,
so when you see it down the streets, it's turning heads,
and that's basically the bottom line.
NARRATOR: Before the rally,
Main Street is practically empty.
Once the rally hits,
dozens of tattoo parlors, leather shops, and bars pop up.
The biggest bar on Main Street is One-Eyed Jack's,
and owner Pete Gold is a 15-year Sturgis veteran.
Welcome to One-Eyed Jack's. Let's go party.
[ All cheering ]
One-Eyed Jack's takes up almost an entire block on Main Street.
It's three stories high and was built to be a biker's paradise.
[ Whistle blows ]
I designed One-Eyed Jack's myself
and made it big enough to hold everybody
and to make what we do here actually work.
[ All cheering ]
NARRATOR: Thousands of bikers will come in and out of the saloon every day.
And to make sure no one leaves thirsty,
Pete has about a hundred bartenders serving drinks.
[ Cheering ]
One-Eyed Jack's definitely has
the hottest girls here in Sturgis,
and they're fast.
We create magic.
It's badass. It's so fun.
NARRATOR: The girls at One-Eyed Jack's
are not only known for their beauty,
but for putting on a show.
MAN: Whoo!
PETE: Bartenders definitely play a role.
They come in. They look like normal people.
They put their getup on and their makeup and their attire.
At showtime, it turns into a whole different thing.
2013! Let's go!
[ All cheer ]
NARRATOR: Girls come to Sturgis to work at One-Eyed Jack's
from all over America with one goal.
My main purpose is to make the most money that I can possible.
NARRATOR: Returning bartenders like Andrea Monroe
know it takes more than just slinging beer fast.
Highest bidder gets the whole thing at the end of the night.
Perfect.
I have been working for One-Eyed Jack's for the last four years.
I have a candy top on right now that I let people eat me.
People see that, and they realize, "Wow.
I'm definitely gonna take a bite."
Definitely a fantasy for all the bikers.
They still have pictures of me
from last year, two years ago, four years ago.
"Say, is this you? I remember you.
I remember you."
[ Whistle blows ]
NARRATOR: A lot of girls will be working at One-Eyed Jack's
for the first time, like Jessica...
and Paula.
PAULA: We're twins, and we want to play off that.
People really like that.
That's our advantage. Hopefully.
Pete thinks the girls' strategy is dead-on.
Everybody loves a twin.
NARRATOR: Being twins will get the girls noticed,
but it'll take more than seeing double
to coax bikers to lay out the big tips,
and Paula is really worried.
There's girls with whips and chains,
and they're hanging from the rafters,
and they're getting on the bar,
and I'm not used to that at all.
I thought I was just gonna come in here
and bartend and that's it.
You can tell there's some intimidation factor there
with what they're wearing and kind of how they act.
They might not make it through the week.
Only time will tell.
NARRATOR: Out on Main Street, bikers are still rolling in.
It's a parade of every style of motorcycle imaginable.
The street superstar has always been the chopper.
Lots of chrome, loud engines, and amazing paint jobs.
But most rally goers are riding in on a different bike --
the Bagger.
It's more comfortable,
but doesn't have the attitude of a chopper.
That's where John Shope comes in.
Owner of Dirty Bird Concepts,
John is one of the top custom Bagger builders in the world.
What makes a Bagger a Bagger is the saddlebags
for storage on the back,
cruise control, stereo, comfort.
If you're gonna tour, you're gonna tour on a Bagger.
NARRATOR: John Shope has come to Sturgis to show the world
what can be done with a boring Bagger.
When I first see a Bagger, I see a piece of [bleep]
No, I see a canvas, I guess.
I like creating stuff.
We'll start out with a Harley, a touring bike --
Road King, Road Glide, Street Glide --
and I take the whole bike apart.
We actually build the motor.
This bike here is my favorite bike.
We did this bike, brought it to Sturgis,
and everybody freaked out.
We built everything on the bike,
and, I mean, it's air ride, and the pipes come out the front.
It shoots flames.
This thing -- they love this bike.
NARRATOR: The level of craftsmanship John puts into his bikes
shows he is one of the best Bagger customizers
in the business.
But a lot of other talented builders at Sturgis
are looking for recognition.
They have all come to the Easyriders Saloon
to compete in the Road Iron custom Bagger competition.
They'll go head-to-head
to see who has built the rally's hottest Bagger.
PAUL: All the best builders in the country are here for this show.
This is the show to win.
NARRATOR: The judges are none other than John Shope
and legendary custom-bike builder Eddie Trotta.
Well, I don't consider it work.
I mean, I actually like doing it.
It goes with my flow.
I put my time and my heart in it,
and I go over things two, three times,
so I know when I give the bike to somebody,
they got a bike that's 100%.
NARRATOR: Today, about 30 Bagger customizers
have their sights set on winning the best-in-show award
and a chance to appear on the cover of Road Iron magazine.
Victory will be no easy feat.
Each bike is truly a masterpiece.
For builder Michael Campbell, his entry is very personal.
The bike is basically the depiction
of the evil that lies within addiction.
I'm 10 years clean and sober as of June 23.
It was kind of my therapy of building it, you know,
'cause you are able to come out of addiction
and make it on the better side.
This one's one of my favorites.
Look at all the copper screens they did.
I love the seat on it.
I like that. Cool bike.
Yeah.
EDDIE: Every bike got something unique on it.
It's gonna be tough competition.
NARRATOR: Coming up...
Come on, guys.
...the Sturgis police try to maintain order...
Hey, guys! Hey!
...as thousands of bikers are joining the party.
And later, things get out of control at One-Eyed Jack's.
NARRATOR: Bikers have been hitting the open road
and coming to Sturgis, South Dakota, for 73 years,
and one thing has never changed.
The first stop is to find a place to call home
for the rally.
For hundreds of thousands of bikers, that means camping.
Broken Spoke! Whoo!
The Broken Spoke sits 11 miles out of town
beneath the local landmark, Bear Butte.
WOMAN: Sleeping in the tents at the Spoke,
it's like you're right in the center of the party.
WOMAN #2: If you complain about coming to Broken Spoke,
something's got to be wrong with you.
We got the hottest chicks, the best bartenders.
We got ice-cold beer, girls on swings,
people blowing fire, the best music.
There's no way you can go wrong by coming here.
NARRATOR: The Broken Spoke specializes
in giving bikers what they want --
extreme entertainment --
from a freak show...
You're gonna want to see this. Come up close.
...to bike shows.
[ Engine revs ]
I haven't really seen anything like that.
NARRATOR: And the week culminates
in the Miss Broken Spoke contest.
Make some noise. Welcome these lovely ladies.
[ Cheers and applause ]
Miss Broken Spoke to me is somebody who loves bikers,
who understands that lifestyle.
Give these ladies all a magic round,
'cause they worked their butts off at the table.
Whoo!
NARRATOR: To see today's Broken Spoke extravaganza,
just look up.
Yee-haw!
It's a high-flying, extreme-sports spectacular.
MAN: Here he comes again! Oh!
NARRATOR: Cowboy Kenny's Steel Rodeo.
I'm "Cowboy" Kenny Bartram, freestyle motocross rider,
professional idiot.
[ Engine revving ]
Broken Spoke is definitely a natural fit for us.
Lots of partying, good people around, beautiful scenery.
It's one big party, and we just add to it.
NARRATOR: And to make sure the crowds get
a nonstop shot of adrenaline,
Cowboy Kenny has put together
some of the best freestyle riders around.
ANTHONY: I'm Anthony Murray.
I'm 22 years old, and I'm from Canyon City, Colorado.
You know, last year was my first year here,
and it just blew my mind away.
I've never seen so many bikes in one place,
and I was looking forward to it this year.
I'm up here with my good buddy, James Carter,
'cause he's a local guy and he just kills it.
NARRATOR: James Carter is an all-star freestyler
that has superhuman abilities while in the air.
As soon as I put my helmet on, it's in the zone.
I'm focused and ready to ride my best.
WOMAN: Whoo!
MAN: Backflip!
[ Cheers and applause ]
NARRATOR: Cowboy Kenny's Steel Tour has once again
put on a mind-blowing show, and the crowd loves it.
Cowboy Kenny Bertram!
The perfect start to the rally
for the campers at the Broken Spoke.
As rally goers continue to get settled into the campgrounds,
the highways are filled with bikes heading into Sturgis.
Riding hundreds of miles of broken roads,
battling mother nature,
over 500,000 bikers are descending on Main Street,
coming from all over the world.
I am from Norfolk, Virginia.
Garden City, Kansas.
Victoria, Australia.
Oregon.
Warren Beach, Washington.
Las Vegas, Nevada.
I'm from Brookville, Indiana.
From southwest Iowa.
WOMAN: California.
North Dakota.
[ Dog barks ]
NARRATOR: With the rally in full swing,
motorcycles overwhelm the local traffic.
For officers Clint and Aaron,
the Main Street beat should be motorcycles only.
What in the world?
Where the hell is he going? Come on, guys.
This truck is definitely in the wrong place.
Hey, guys! Hey, hey!
Stop the truck!
You guys can't be down here.
I'm just trying to avoid an accident
is all I'm trying to do.
PAT: You see all these big trucks
intermingled with the motorcycles.
People can get hurt. People get killed.
People get killed up here annually because of accidents,
you know, and who wants to really come up
and have fun during that?
NARRATOR: While Aaron is playing traffic cop,
Officer Nate...
and Officer Ryan
make their rounds on the day-shift car patrol.
NATE: Normally, Ryan and I do
quite a bit of D.U.I. and drug enforcement.
We've been pretty successful the past years
arresting impaired drivers
and taking illegal drugs off the street.
He stopped in the middle of the crosswalk back there,
which is a violation.
Nate spots a car whose driver
may have gotten off to an early start to partying.
I can smell an alcoholic beverage on your breath.
Come back to my patrol car, please.
NATE: Have you had any alcohol to drink today?
Earlier this morning.
So you stopped drinking at what time?
Before breakfast.
Before breakfast?
Yeah.
I'm just gonna give you a quick breath test here.
And blow.
Keep going. That's good.
All right. You're good to go, okay?
Just make sure you don't stop in the middle of the crosswalk.
NARRATOR: This biker had beer for breakfast,
but he's within the legal limit.
As Nate and Ryan continue their patrol,
the bikers who have abstained at breakfast
are showing off their hot bikes on Main Street.
DAKOTA: It's a custom chopper, 2004.
It's got a 350 tire on the bike.
It's got a 1,400 engine.
It's fast. It's powerful.
People look at me when I'm riding by.
It just attracts a lot of attention.
I've been here for about four hours,
and I'm just soaking it up.
It's amazing.
NARRATOR: There are so many things
bikers can do on Main Street.
They can get their bike washed...
Oh!
...have a beer and watch a fight...
MAN: Oh! A takedown!
...or see a killer bike show.
The Easyriders Saloon is holding
one of the week's baddest custom-bike competitions,
the Road Iron Bagger Show.
MAN: This year, Baggers are amazing.
They're one of the hottest things going,
and there's so much talent here.
NARRATOR: The winner's hoping to walk away
with the award for best in show
and to be featured in Road Iron magazine.
The competition is being judged by Bagger builder John Shope
and Eddie Trotta, renowned chopper customizer.
JOHN: I like that a lot.
It changes colors, like it got gold pearl on it.
EDDIE: It looks like a candy. Great color.
They're joined by a third judge, Dave Nichols,
editor in chief of Easyriders magazine and Road Iron magazine.
He'll decide which bike is worthy of the Road Iron cover.
Custom Baggers. It's a fairly new art form.
Baggers -- these were bikes
that your granddad or your dad would ride.
Now you can make your Bagger kind of look like a chopper,
still ride nice, and you got the best of both worlds.
That's badass.
Look at the depth on that face, dude.
NARRATOR: The judging is under way.
Look at this little detail, how this flows right into this.
Every they did on this is really unique.
This is amazing.
Look at the speaker.
Like $5,000 worth of stereo stuff,
if not more, just for the stereo.
That's pretty impressive.
Kody McNew's bike has already caught the judges' attention.
KODY: I wanted to make the design
to where it didn't stop from the fender.
It rolls back out, comes back over,
and it looks like the bike has no stopping points.
It's never been done before.
The bike has 9 to 12 months' worth of work into it,
not 8:00 to 5:00.
I'm saying we're putting 12-, 14-hour days in,
and the last month, we're in 18-hour days to get it done.
NARRATOR: Kody has dedicated an entire year of his life
building his bike.
All that effort will be lost if he doesn't take home the win.
But it's not going to be easy.
There are a lot of great Baggers in the competition,
like David Russell's bike.
I'm a general contractor,
and this is just something I like to do.
Against these guys, I probably don't have a shot.
These bikes are amazing.
I mean, just even having a bike over here
and even having someone say they like it is just cool.
Looks like they cut the frame and dropped the seat.
EDDIE: It's pretty cool. I like the bars up like that.
NARRATOR: Bike builder Paul Tracy's design
incorporated the look of a chopper
into the stylings of a Bagger.
PAUL: Tried to build a one-off Road Glide
and tried to make it a little bit different than everybody else.
I think I got a pretty flashy bike,
but there's a lot of nice bikes here.
It's gonna be hard to pick the winner.
Whoever wins this one's gonna have to come with the best.
NARRATOR: Coming up...
We're coming down to the wire in about an hour.
We're gonna see who wins.
You win an award like this, all of a sudden,
people are calling you, going
"Hey, I want to get one of those bikes."
So it's a big deal.
NARRATOR: It's the middle of day one at the Sturgis Motorcycle Rally.
Main Street is packed --
a good sign for the rally businesses.
Today at One-Eyed Jack's, it's gonna be amazing.
For as early as it is in the week,
this place is wall-to-wall people.
[ Laughs ]
[ All cheering ]
NARRATOR: Sure enough, Pete's bar is crawling with bikers.
Hey, hey!
It's only gonna get crazier as the rally continues.
PETE: You guys okay?
Everybody good? Everybody's making money?
Everybody's happy? Your bar back is good?
Good!
You're sure? Do you need anything?
Need any change? All right.
If you need anything, you guys let me know.
I will.
Okay.
During the week of the rally,
time is money for both the bar and the girls.
It's gonna be $5.
Out of $10?
You can make thousands of dollars,
like, in less than two days.
NARRATOR: Every minute counts.
Money, money, money! Ow!
It's not hard.
You ask what people want. You make it.
They give you money.
[ Speaks indistinctly ]
MAN: Yeah!
NARRATOR: The bartenders at One-Eyed Jack's
can take home anywhere from $500 to $2,000 a day.
You got to ring the money in, baby. Ow!
NARRATOR: The job is a one-shot chance
to make a month's pay in a week.
But the person who has the most to gain or lose is Pete.
You got to have cash. Cash is king.
Girls like cash. Tips are cash.
It's the only way to go.
NARRATOR: The Sturgis rally is his only opportunity
to make all the saloon's money for the entire year.
PETE: So we only have a small window to make our money
to pay our bills and knock down the mortgage.
NARRATOR: To keep up with such a high demand,
he needs to keep his kitchens cooking
and beer and liquor flowing,
and he must have enough cash to make change.
PETE: Most of the money coming through the door is cash,
so there's an awful lot of money exchanging hands here
during the week.
To open the doors every morning,
we need at least $50,000 in change just to get under way,
not counting the change we go through the day and the ATMs.
Very excited to see what this year is gonna bring.
The excitement's in the air.
There's a lot of electricity, a lot of energy,
and I can't wait to count those first night's numbers.
NARRATOR: Back at the Road Iron custom Bagger show,
the competition is heating up.
JOHN: There's been some great-looking bikes here,
a lot of great builders, a lot of talent.
NARRATOR: About 30 custom-bike builders are competing
for the illustrious best-in-show award
and a cover shoot for Road Iron magazine.
We're coming down to the wire.
In about an hour, we're gonna see who wins.
And some of these guys will spend their last dollar
to build a bike, and they have no name.
But, you know, you when an award like this, all of a sudden,
you're in the magazines, and people are calling you going
"Hey, I want to get one of those bikes."
So it's a big deal.
NARRATOR: No one knows this more than Kody McNew,
who took an entire year to build his custom Bagger.
Hopefully, somebody sees the craftsmanship, the quality,
that everything is hand-fabbed, it's not just bolted on,
so that we do have a chance to be at the top of the show.
NARRATOR: The competition is now in the hands of three judges
who know custom bikes from every angle --
legendary builders John Shope and Eddie Trotta
and Road Iron magazine editor Dave Nichols.
We look at the fit and finish,
all the really unique bodywork that they're doing these days.
The last thing we look at is the paint job.
Look at this 3-D shotgun coming at you here.
This is kind of wild.
None of this is stock.
All of this had to be handmade.
There's the tiniest gap possible everywhere you look.
It's just beautiful.
I like how he wrapped all the license plates around for each.
EDDIE: That is awesome.
I just like how it's just rubbed out
and just dirty, dude, right?
I think this is one of my favorites right here.
I'm incredibly impressed with what's here today.
There are a few that I look at the bike and say,
"That's a cover. That's a cover."
I mean, really, there's some phenomenal bikes.
I love how all this stretches down.
You know, it all comes down and stretches.
This bike's incredible.
I like this one.
Yeah.
I like the green one.
I like the red one right here.
The silver bike is one of them.
There is a first-, second-, third-best of show.
It's gonna be incredibly hard to pick.
NARRATOR: It's down to only four bikes.
Paul Tracy's bright-red, turbo-engine Road Glide
is one of them.
There's 15 minutes left till they announce this,
and it feels like it's gonna be 15 hours.
Been waiting here all day, and guys are getting antsy,
wanting to know how they're gonna do on the bikes
and hopefully roll out of here with a trophy in their hands.
NARRATOR: Coming up, the judges pick a winner.
Our first-place best of show winner is...
NARRATOR: And things explode at One-Eyed Jack's.
Took a beer bottle [bleep] threw it on my deck.
[ Grunts ]
Now, you want to [bleep]
Hey!
Off the deck. Come on now.
Oh! Hey, hey!
Hey!
NARRATOR: The Sturgis Motorcycle Rally is raging.
ALL: Sturgis!
Whoo!
NARRATOR: And over at the Easyriders Saloon,
the Road Iron custom Bagger competition
is about to crown a champion.
Out of the competitors, four bikes have risen to the top --
Chris Eder's root-beer-colored Road Glide
with copper-plated wheels...
...Lee Schermerhorn's sleek green-and-tan modified Harley..
...Paul Tracy's bright-red turbo-engine Road Glide...
...and Kody McNew's silver Bagger
with intricate, airbrushed artwork.
DAVE: You have all our bike builders gathering around.
NARRATOR: It's time to announce the winners.
First of all, every single Bagger here deserve a trophy.
Unfortunately, we only have a handful.
So let's start with third-place best of show.
Mr. Paul Tracy of Scottsdale, Arizona,
for his 2013 Road Glide CVO bike.
Congratulations.
NARRATOR: Paul Tracy's custom Road Glide takes third place.
All right. Second-place best of show goes to...
Misfit Industries out of Dallas, Texas,
for their 2013 Road Glide.
NARRATOR: Chris Eder's bike is the runner-up.
Congratulations. Lets hear it for Misfit.
[ Applause ]
Our first-place best of show winner is...
...Kody of Voodoo Bikeworks, Glendale, Arizona,
for this phenomenal motorcycle right here,
this amazing, gray mass of fire-breathing wonder.
Thank you, John.
Thanks, man.
NARRATOR: It took Kody 12 months to build his bike,
and it paid off.
His custom Bagger will be on the cover of Road Iron magazine.
KODY: It means a lot to me to have John and Eddie
appreciate the bike that we built.
You know, we're a small shop out of Phoenix,
and we're trying to come up, as well.
It means a lot to us. I appreciate it.
NARRATOR: As the first competition comes to a close,
bikers are heading out to the campgrounds
and leaving the rules of Main Street behind.
Broken Spoke. Run around half-naked,
have my beer, and have some fun, loosen up.
If I want to crash out in the campground,
I'm sure somebody will adopt me,
and in town, you just can't do that.
That's why I love coming out here to the Broken Spoke.
NARRATOR: As the sun goes down, the bikers are still rolling in.
The bartenders at the Broken Spoke saloon
are gearing up for their first of many long, long nights.
Megan has been working the saloon for years
and is ready for things to get wild.
Lots of beer to serve. Lots of thirsty people.
There's nowhere else you can see the crazy [bleep]
you're gonna see and be able to make money.
I'm in a tractor-trailer.
Parked my truck, parked here, and I'm partying.
Whoo!
[ Horn honks ]
NARRATOR: It's practically a party on wheels.
The master of ceremonies is more than happy to keep it rolling.
Get over there, sweetheart!
Party is awesome.
Beer flowing. Hotties running around.
You can't beat it. Can't beat it.
Only at the Broken Spoke!
NARRATOR: Coming up...
everyone is coming out to party on Main Street,
and the Sturgis police make their first busts of the rally.
You're good. I promise I won't run.
Well, I'm just gonna make sure that doesn't happen.
NARRATOR: It's after midnight in Sturgis.
Officers Pat and Shane are checking the streets
for anyone walking with an open container.
They spot a man with a beer.
Step over here.
We're walking through. We see him.
He's got a beer can.
If I could have you dump it out...
If they're cooperative with us,
they're a lot more likely to get a break.
It was a good, friendly contact,
and they're on their way
to spend their money downtown, where they should be.
NARRATOR: The man is rewarded with a warning for good behavior
and sent on his way.
But just down the block,
officers Wade...
and Logan of the night-shift car patrol
have spotted a suspicious-looking car.
Hi. How are you? Do you have a driver's license?
You're the designated driver
and you don't have a driver's license?
That's what I call a bad plan.
Do you have a registration?
MAN: No, sir.
NARRATOR: The driver has no license,
but does have a surprise in the glove box.
Is that a pipe in the glove box, sir?
Hand that to me.
Yeah, yeah. Marijuana paraphernalia.
Let's pull them all, and we'll just search it.
A marijuana pipe raises their suspicion
that the driver might be in possession of drugs,
so they thoroughly search the car.
They don't find anything,
but the driver is still ticketed.
This is just a citation
for possession of drug paraphernalia.
Fine is $270.
LOGAN: Driver didn't have a valid driver's license.
Everybody else in the car seemed to be sober
and had valid driver's licenses.
Good night.
NARRATOR: This is only one of many citations
they will issue during the course of the rally.
They are always on alert, especially at night,
because everyone is coming out to party,
so the cops turn their attention to the bars,
where all the action is.
I'm feeling great, man.
We're down here, partying it up, getting it on.
One-Eyed Jack's, baby. Ah!
NARRATOR: It's go time for owner Pete Gold.
He only has the week of the rally to make all his money.
Once you turn this rocket ship on, there's no getting off.
I'm doing excellent tonight.
All my regulars are here, buying some drinks.
NARRATOR: Andrea and the other veteran bartenders
are off to a great start.
But over at the rookies bar, the twins, Paula and Jessica,
are in their first shift and are out of their element.
All the beers are not very strategically placed,
So, I'm used to having my domestics and everything,
but everything else is kind of off.
I'm figuring it out.
NARRATOR: They're only gonna get busier as the week goes on,
so they need to get their bar running like clockwork.
You could definitely tell that they're new to the business
and don't really know what to expect.
Things will just get a little bit better,
a little bit better every night.
[ Laughs ]
[ Cheers and applause ]
NARRATOR: Pete's bartenders are putting on a good show.
The bar is rocking, and everyone is having a good time.
But when you mix bikers and ***,
things could get out of control.
That's why One-Eyed Jack's has security guards
to keep the peace and protect the bartenders.
Liquor does strange things to people.
It really does.
Ho, ho, ho-o-o-o-o-o-o-o-o!
That's enough. Come on!
Time to go. You failed the audition.
[ Laughs ] Wow.
My name is Tony,
and I run the security here at One-Eyed Jack's.
I have the authority to just about do anything.
NARRATOR: And if you cross him, he can have you arrested.
You're intoxicated.
No, no!
I threw you out because you took a beer bottle
[bleep] threw it on my deck.
Now, you want to do [bleep]
Haul *** before I have you arrested.
I told you that once before for trespassing.
People -- they have too much to drink,
and they want a physical confrontation.
And as long as you keep your cool, keep your head,
you can defuse just about any situation with words.
And I'm telling you to leave.
Why?!
Because you've had enough to drink.
[bleep]
Keep calling me names.
I don't call no names.
[ Laughs ]
I came in. I was upstairs in the bar.
I drink, drink, came down downstairs.
I ordered a couple girls --
You just called him [bleep]
I called him [bleep]
Yeah, you did. You just did.
Yeah.
What? You want to see my [bleep]
Yeah, here. I'll whip it. Let's go for a walk.
You're too drunk.
That would be nice.
NARRATOR: After 20 minutes
of trying to talk sense into this guy,
Tony calls in the cops.
Turn around. You've been asked to leave.
Turned around and come back.
Okay?
TONY: I really don't like to see people get arrested,
but it needs to be done every once in a while.
People push the envelope way too much.
Calm down. All right?
I'm gonna go to jail anyway.
He's been cussing at us, getting aggressive.
NARRATOR: Tony's second in command might be mean-looking,
but he goes by the name Smiley Mike.
I smile all the time and act friendly, until you *** me off.
NARRATOR: Don't let the name fool you.
Smiley Mike is all business.
I need you to get off the deck.
Probably not gonna happen.
Easy way or the hard way?
I'll go hard way.
Thanks for playing, guy.
Hey! See you later, bro.
Have a great night.
[ Slurs indistinctly ]
Guy, off the deck. Come on, now.
Oh! Hey, hey! Whoa! Hey!
This punk decides to test Smiley's patience.
He takes off running.
Whoa!
But it's not long before the police catch up to him
and he's in the hands of foot-patrol officer Aaron.
You're good. I promise I won't run.
Well, I'm just gonna make sure that doesn't happen.
Another day in the life at One-Eyed Jack's.
NARRATOR: Coming up...
[ Glass shatters ]
...it's a free-for-all, full-blown biker brawl.
[ Glass shatters ]
[ Grunts ]
NARRATOR: It's late at night at the Sturgis motorcycle rally,
and the bikers on Main Street are continuing to party.
It's time to go home.
No, it's party for you guys.
Go, Sturgis 2013!
[ Thunder crashes ]
Get real, baby!
The foot patrol turns its attention
to the crowds on the streets as they head to the bars.
Whoo, whoo!
All right.
Guys, guys, move along, move along.
We got One-Eyed Jack's on one side of the Main Street.
We got Loud American Roadhouse on the other side of the street.
They usually have fights and stuff like that
at the end of the night.
This is where everything's gonna go down.
NARRATOR: Inside at One-Eyed Jack's...
[ All cheering ]
...it's already proving to be
one of the craziest rallies ever.
One-Eyed Jack's! Whoo!
NARRATOR: And security's second in command, Smiley Mike,
is on alert.
I got to keep my people safe here.
This is absolute chaos.
Why don't you go on the stairs right over there?
I'll stand up here.
All right.
NARRATOR: Surrounded by mayhem,
security tries to keep everything under control.
But then, out of nowhere, a fight breaks out.
Six dudes are pounding each other.
The fight is captured on a phone.
Smiley Mike dives in, grabbing the biggest guy.
[ Indistinct shouting ]
Alerted, officers Clint and Aaron
head into the bar from Main Street.
[ Shouting continues ]
The three guys who started the fight slip out the side door.
Right there. Go, go, go, go!
[ Police radio chatter ]
But the suspects don't make it far.
Somebody [bleep] hit me on the head with a bottle!
Yes. Call for an ambulance.
Yeah. Ambulance is on its way.
NARRATOR: The three men claim they were attacked.
That guy hit me with a bottle, man!
Where did that come from?
I'm kind of in a panic right now.
I don't even know what happened.
I'm talking to you right now.
Inside, the cops question the other bikers in the fight
and interview witnesses.
All witness statements point to these three guys
instigating the whole entire ordeal.
Three guys have been causing problems
all night long in the bar.
The people they were fighting with didn't want to press charges.
They didn't want to be victims in this type of deal.
NARRATOR: The three large men
are now heading for a long night in jail.
We're gonna hook all three of them for disorderly.
They're nixed from the bar for life.
...especially Mr. Dominick down here.
I was just screaming for people to leave me alone, man.
Yes, you were.
I just wanted to leave.
AARON: The biggest guy out of the three --
he was rolling on the ground, basically having a fit.
Somebody that big and strong-looking,
to be rolling around, it was a little surprising to me.
I had my Taser out, just as a safety precaution.
Should they get out of hand, try to fight,
we can incapacitate them and get them in handcuffs.
Serious are they now?
These guys dragged me out here and arrested me.
This has never been that kind of bar,
and people like that that come in here
that think they can do that kind of stuff,
they wind up sitting in jail, just like they are right now.
NARRATOR: The men go peacefully into the paddy wagon,
and the party on Main Street comes to a close.
Well, that's it. It's time to go home.
NARRATOR: As the "Sturgis Raw" series continues,
it's all on the line for the bartenders at One-Eyed Jack's.
If you do not have a license, you do not dance,
get on your bar, or nothing.
If they catch you, you will go to jail.
This isn't just bartending. You have to put on a show.
You have to entertain these people.
NARRATOR: The Hell's Angels ride into town.
Just when you thought it was gonna be a good rally.
[ Laughs ]
NARRATOR: And stunt riders push it to the limit.
[ Engine revving ]
To fly that heavy of a bike over that distance, that guy is nuts.