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hi there this is the and again with clean guru
today we'll look at the question
does your office need a new cleaning company
now you know we're not used to thinking of it that way were probably not used to hearing
that question
but i certainly hope not but i hope that your office or your building is a great and shining
example of a very blast that your company that clean can be
but if it isn't
you know that's right it should be
really it's just it's just not okay
to deliver great quality clinging to your clients
and then not have your office looking you know you can't be looking like a frat house
on a sunday morning after a long
crazy saturday night at your office as opposed to look
you know i read somewhere that general schwartzkopf once said that polish shoes
polished
shoes
were critical
to success in his mind
mckenna called me off guard a little bit but
i guess the idea was that the idea being that if you start allowing yourself
to deliver less than your very best
it's more likely that you'll struggle at other times like in
in tough challenging crisis situations if you're not used to always delivering your
best
that's the message of their so when it comes to the appearance of of your office twenty
of the appearance of our office we once we always remember the old expression look sharp
be sharp
and so when we make sure that our office look great a really cleaned up well and was looking
good we went as far as advertising the point we went we included it in our marketing so
we had
created a marketing piece of marketing letter
which we set out to our target market left with a photo
of our office building in a huge headline challenging our readers with the following
question intrepid the profits that would your
current cleaning company
be comfortable
if you stop by
unannounced
to see the cleanliness of their office
dalia that really got their attention
in in their marketing piece we went on to say that of course we invited them to stop
by our office building to see it
anytime that we all anytime where we were open they can stop by was a really good are
really good marketing piece
we made what other companies all kind of as a pain in the neck at no taking the time to
really make sure that your office looks good we turned that in to our facility into a competitive
advantage then you can do
so one final thought
forgetting completely about the amount of positive marketing mileage that you can get
out of the strategy think about this in addition to that
what effect do you think you would have if your office is looking good here which represent
tak
what effect would that have on your applicants that come in to interview
what affect would that have on employees when they come in your office when you're preparing
to head out from the uk for the office
operate night of cleaning you know the answer very positively so don't miss on
all the benefits of having a spotless cleaning
and well maintained office especially of course
when you already know a cleaning company that can handle the job
that's it for today and until next time remember
that you can do this
your religion