Tip:
Highlight text to annotate it
X
{\rtf1\ansi\deff0\deftab360
{\fonttbl {\f0\fswiss\fcharset0 Arial}
{\f1\froman\fcharset0 Times New Roman} {\f2\fswiss\fcharset0 Verdana}
{\f3\froman\fcharset2 Symbol} }
{\colortbl; \red0\green0\blue0;
}
\f0\fs24 \paperw11907\paperh16839
\pgncont\pgndec\pgnstarts1\pgnrestart Hello, Anthony here. In this short video,
I want to tell you all you need to know about myself and Balance Business Coaching. I hope
that through watching this presentation, we're able to establish whether or not we're a good
fit for each other.\par \par So let me tell you a little bit around me and my background.
I started as a fitter and turning apprentice at Port Kembla Steelworks straight out of
high school. Over the years, I worked in seven different industries and rose through the
ranks to various management roles, based on my results.\par \par I gained my MBA at QUT
Brisbane, and my specialisation was Strategy and Marketing. I got high distinctions and
distinctions in every subject, except for one, which was law, and that might tell you
something.\par \par The last role before starting out as a coach was as general manager of a
national business in the United States. Prior to the global financial crisis, that employed
149 people and turned over $26 million per annum US.\par \par So why now? Why go into
coaching? I think there are three forces at work here, and the first is the economic situation.
Obviously, through the crisis, companies aren't making money. There've been a lot of cutbacks,
and a lot less people employed, of which I'm one of them. And what that means is, for businesses,
there's still the same amount of work to do with less resources. As a coach, I'm able
to come in, get things done, help get things done easier, with less resources. So that's
a particularly important driver at the moment.\par \par The next thing is, I think, social changes.
With us all working so hard, and I guess really post-September 11th, we've got the sea-change
and tree- change phenomena. Business and success in business isn't the be all and end all these
days. People want to, me, in particular, I want to have a successful life where I raise
my kids by the beach, and they have a great life as a result of that. So the old rules
of success don't hold true any more. So we need to have a broader look\par \par And thirdly,
I think with technology changing. We see the Yellow Pages dying, and Internet marketing
and social media being so prominent as a new way of marketing businesses and being involved.
I think that is a fantastic driver of change.\par \par Let me tell you a little bit about my
approach to coaching. First of all, I recognise that you're a smart, successful person, and
you're an entrepreneur that started up a business. So really, my idea for coaching is for people
who are in small or medium-sized businesses. You might be dissatisfied with your progress
towards your business goals, and the businesses goals might have those broader implications.\par
\par It's a new kind of business coaching that provides world-class business standards
and a holistic view of a person, not just the business person. And unlike the franchise
concept approach, that puts people through the washing machine, turns them upside down
to see how much changes falls out, my coaching practice is simple, smart, and personal.\par
\par I have three stories I'd like to quickly tell you about current clients, to explain
what my services are, and they're always based in around three areas. It's either more time,
more control, or more growth. I'll just explain those three through these case studies.\par
\par So the first one is Josh. Josh is a partner of a large civil consulting business here
in Northern Rivers, Gold Coast, in Brisbane. Prior to working with me, he only seemed to
be doing the day-to-day business stuff, nothing strategic, and none of the important stuff.
He was concerned about his ability to focus and get that done.\par \par So he engaged
me to work with him and three other key people in the business. We ran a training session,
and not only did I do the training, but I followed up with one-on-one coaching, teaching
him about the workflow process and how to apply it to time management tools he uses.\par
\par As a result, Josh will tell you that I've changed his life and his business. In
the business, they have identified 21 stages that their projects go through, and they have
a process now to track the progress of each of those projects. They know exactly who is
doing what on those projects. He keeps telling me to charge him more money, as in his words
I've "added so much money to the business."\par \par Next story is about a CEO I'm currently
working with, Melinda. With Melinda, I'm trying to shape her business through working on her
own personal development plan. Prior to working with me, she wrote and dictated the business
plan, and there was deep silos in the business and not a lot of commitment to the project
in that plan. So this year we're doing something different.\par \par I did something called
a Lominger Assessment, mapping her 67 competencies, with the ideal competencies for her position.
We set and agreed to work on three areas for improvement over six sessions, once a fortnight.
And that's: building effective teams; measuring and monitoring work; and motivating others.\par
\par The early results are some restructures in the business, a stronger sense of identity,
and emerging team fluidity to serve the customers of the business. High-impact, highly controllable
business plan projects have been determined with a line of focus. A new process for team-based
project planning is being implemented.\par \par So the two major services for control
are facilitation of the business plan, or development of HR-related tools, like development
plans, position descriptions, staff performance plans.\par \par Talk about more growth. Currently
I'm working with a health foods retailer, whose name is Mark. Mark's in Burleigh Heads,
who originally came to me looking for sales training for his staff. When I visited the
store, I could see there was a number of other issues that would need to be addressed to
increase his revenue. So I put together a sales program integrating awareness, interest,
desire and action elements, in an around his store's lighting, his merchandising to meet
the target clients, and establishing a Facebook loyalty program and a Facebook advertising
program.\par \par It's early days yet, and the results we're targeting are: doubling
his sales; and we're trying to get 500 local people, friends of the business, interacting
across his Facebook site; and the ability to move out of the centre if he decides to,
when his lease is up.\par \par The primary services in and around more growth are development
of an Internet marketing plan or a sales program, and provision of front-line sales training.\par
\par Let's talk about a little bit about numbers or budget. Just before I talk to you about
how I price my services, I want to tell you it's based across three principles that I
would like to establish with someone, should I choose to work with them. And they are:
trust, commitment, and reciprocity.\par \par It takes a certain amount of trust to work
with me, and you need to make a commitment towards me. And in return, I'll reciprocate
with trust in you and a commitment to you, and I'll go above and beyond the call of duty.
I don't want to waste my time on people who do not place these three things with me.\par
\par Okay. So just to talk through the pricing structure, the baseline coaching session is
$400 per session for a one-off. A coaching session is around about one to two hours.
So, if you commit to doing 6 sessions, I drop the rate to $350, and I'll also give you the
7th session free. If you commit to doing 12 sessions, I drop the rate to $300 per session,
and I give the 13th and the 14th sessions for free. So the more that you trust me, the
more that you commit to me, and I reciprocate and I also trust and commit to you.\par \par
I should say training has set prices. For the Time Management Half-Day Course, that's
$440 per person, and for the Sales Two-Day, Four-Day Training, is $880 per person. All
of the above prices are [09:25] to exclusive.\par \par So let's just talk about the competition
for a minute. Look, I've had a look at a number of different franchises before becoming my
own business coach. I've had a look at Action Coaching, ShareLaws [SP], and Small Fish Business
Coaching, and they all want a sign-up fee, and they want a 6- or 12-month commitment
from you. I think the prices there are $13,000 for a 6- month, $26,000 for a 12-month coaching.\par
\par Anyway, I really believe they're more interested in selling franchises to new coaches
rather than serving you, and I'm quite proud to be an independent. The other competition
that you have is obviously doing it yourself and hiring a full-time staff person.\par \par
You should be paying yourself around about $100,000 to run your business. I guess you've
got the option to hire a general manager, which is going to cost you at least $100,000
plus a bit more. Or you could hire a functional manager, e.g., a marketing manager or a public
relations consultant. That's probably going to cost you around about $80,000 per annum
to bring someone on board. You can see why the session cost is far more flexible and
far cheaper than those two options.\par \par So, I really think my secret sauce is a combination
of my experience and my knowledge. I've worked in so many different industries with so many
different businesses. I've got a really broad perspective, and that means I can spot strengths
and weaknesses, opportunities or threats, for a business very quickly. It also means
that with all the research and reading and education that I've had, I can bring world-class,
best practices to businesses that they wouldn't be able to research and bring to themselves,
unless they go and do that work themselves. So I accelerate that.\par \par I'm also a
life-long learner with a real bent for technology. I'm constantly looking at how people use Internet
marketing to grow their businesses, and I have to say I do love Internet marketing.
I really think that [11:55] across this really help me stay on the edge of business.\par
\par So let's just talk about the doer. I'd like to say, based on what you've told me,
I'd recommend that you buy one session, and we work together on your largest problem in
the business. Then we can see how we work together, and if you're right for me. But
I can't, because I don't know what your biggest problem is, and I haven't had that conversation
with you.\par \par Let's think about where you're at. Do you want to get more time, more
control, or more growth? Now, what is the freedom that will bring? You need to think
about that. And are you going to be a success story that I can talk about in the future?
I only have so much time, and I want to know, are you good enough to get things done and
work with me?\par \par You've just invested some of your precious time now researching
and evaluating alternatives. So set yourself a deadline and get something done this week,
by close of business Friday. Otherwise, you're just wasting everyone's time.\par \par As
an act of trust and commitment to you, if you register your name and e- mail address
to the right, I'll give you that first session free. So I'll bear all the risk. All you have
to do is decide, are you a thinker or a doer, and register your name now.\par \par Here's
to your success! Thanks for watching.\par \par Anthony}