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Mobile Media Marketing for Charlotte Bars & Nightclubs
As any student of business knows, marketing a business is the only way to keep existing
patrons and to attract new patrons. Marketing is one of the most important tools where improving
your business financially is concerned, and has over the years taken different forms.
In the past, many bars and nightclubs were not interested in mobile media marketing trends
to market themselves / their products or services – but that has changed! Today, many bars
and nightclubs are very interested in mobile media marketing because it has proven to be
much more useful and results can be seen at once – you know if you are making progress
or not, right away!
As mobile media networks continue to expand and improve, using the internet on the go
is fast-becoming a standard practice for most people today. And this trend is not expected
to slow down any time soon. Mobile media internet usage is expected to continue to grow at a
rate of at least 16.6% per annum as the use of standard computers and land-line internet
connections continue to decline.
Today’s development in technology, coupled with the rate at which people are getting
accustomed to computerized systems and our computerized way of living, is making bar
and nightclub owners concentrate on the usage of electronic systems to market themselves.
Most bars and nightclubs the world over have found a new way of marketing their wares which
is by using mobile media SMS marketing techniques which is all about promoting and advertising
through smartphones. Even though this trend is still relatively new to the marketplace,
it has a very bright future when it comes to delivering SMS messages to a particular
audience or clientele base.
Using text messages for mobile media marketing is one of the best options for many bars and
nightclubs since these services cost less and are more efficient. For instance, for
bars and nightclubs, you can use mobile media marketing to send text messages to your patrons
of new drink specials and upcoming events. Discounts on cover charges or other items
can also be sent to them using their smartphone.
Furthermore, recent statistics that show 85% of internet users also shop online. In fact,
the number of new internet users who spent money online in 2011 almost doubled those
who spend money online in 1993.
This massive growth of mobile media usage, coupled with the massive growth of internet
usage, is a strong indication that a large portion of any bar or nightclub’s website
traffic will probably come from a smartphone or other mobile device.
Advertising online has become an essential part of every bar and nightclub’s marketing
strategy and targeting mobile media patrons is just the next evolution in online technology.
Tailoring your web presence to account for the latest developments in mobile media and
communication technology is an intelligent way to gain the advantage over your competition.
Using mobile media technology also makes your bar or nightclub more patron-friendly, which
is more likely to turn into revenue that could have otherwise been easily missed.
Staying in touch with your patrons regularly and making them aware of new promotions and
discounts in your bar or nightclub is very important because doing so makes the patron
feel important. And when a patron feels a bond or connection with the bar or nightclub,
they are less likely to go elsewhere. This is what mobile media marketing can do for
your bar or nightclub, and more!