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- What be your top tips for finding useful keyword information that can lead perhaps
to new revenue opportunities?
- Yeah, it might be a challenge nowadays more than before, right? We were used to
get this data from Google Analytics and now opportunities would not provide it.
It's a challenge. Start... we need to start using more Google math tools at
different levels of granularity.
If it is possible for each one of us to create separate profiles and accounts and
register, for example, each one of our categories independently,
to get information only for those categories and be able to get much more
information out of it.
Excellent!
Also we need to, maybe we don't have that much data but we need to use the data
in a much more intelligent and creative way.
For example, to see which are the landing pages receiving traffic and visibility
from Google.
We can see the click to rate and the keywords, the click to rate per
keyword. So we can identify which of the keywords are performing best or not.
And be able to see if maybe I need to optimize more content or create more
content to target these keywords that are not performing well.
So yes it's true. We don't have that much availability of that nowadays but still
have some sources even from Google that we need to start using it more and more
and more deeply by being creative.
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