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Hello everyone!! Thanks for joining us on as marketing update on our YouTube channel
YouTube Marketing
Mike Slabaugh here with Marketing Innovative Solutions. This Channel is
dedicated to helping marketers better understand how to market their
businesses.
In this update we'll take a look at what marketing is by traditional definition
and apply the definition to the digital age and how current trends and
technologies can help you with your marketing efforts. YouTube Marketing.
Wikipedia describes marketing as: the process of communicating the value of a
product or service to customers
or selling that product or service.
OK. Dictionary dot com describes marketing with two different definitions: the first
one is
the act of buying or selling in the market. The second one is
the total of activities involved in the transfer of
goods from the producer or seller, the consumer or buyer
including advertising, shipping, storing and selling.
Well, the second definition certainly is more complete but it may not be quite
clear yet.
Those are a lot words which can still means different things to different
people
The second definition is more complete but still not quite clear
there are a lot of words which could still mean different things to different
people.
Here's another definition of marketing:
awareness
There is a marketing term called TOMA which stands for Top of the Mind Awareness.
it simply means that when someone's in the market to purchase a product or
service
that a brand name or a good past experience with a brand or business
reminds a prospective buyer of that brand or business again.
so that they contacted business first instead of going anywhere else.
But what if there is no TOMA? What if the brand doesn't come to mind?
What if prospect does not know where to go? Well, in today's world there's Google
and YouTube Marketing. Being the second largest search engine and owned by
Google
has many benefits for the buyer.
They can find what they're looking for in the local area, experience the product
through the video first so that when they arrive at the business
it's as if they've already been provided with the information they are looking
for
in their search. And, the better the experience with feeling in detail
the more likely they will call or come to your location to buy your product or
service.
How does this ultimately happen? The business needs to make sure that the video content
is fresh and current also the channel page needs to be fully optimized for a great
experience.
This will include channel art and logos on the channel. And, for a more robust viewing
experience
playlist could be added for specific inventory after a main channel video
to introduce the user to the business and ask them to look at the playlist for
the specific items that they're wanting
based upon that category product or service
With the category and strategy, layout and content
any YouTube channel and videos in the playlist have a great start to be
found first of all, and then watched and then acted upon.
Now a great call to action will tell a prospective buyer what to do next
and with an annotation like the one you're about to see right here
they can take an action which results in a pleasurable buying experience. Now for more information
about Marketing Innovative Solutions and how we can provide your potential
customers with
better viewing experience on your YouTube channel click on this graphic
or go to the social media pages of Google Facebook, Twitter and LinkedIn.
Go ahead!! Go there NOW!!
Thanks for watching