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[ PARK SOUNDS ]
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[ SOUND OF SPRAY PAINT ]
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[ Colin ] WE'RE HERE DOING A SOCIAL EXPERIMENT IN SAVANNAH
TRYING TO UNDERSTAND
HOW PEOPLE ARE THINKING ABOUT SAVING FOR RETIREMENT.
WE'VE PUT TOGETHER THIS LIVE VISUAL DEMONSTRATION
OF A KIND OF AN ECONOMIC IDEA...
THE BACKGROUND IS GOING TO KIND OF MAKE THEIR WAY...
[ Jerry ] WE INVITED ABOUT A HUNDRED PEOPLE OUT
AND WE'RE ASKING PEOPLE, YOU KNOW,
HOW MUCH THEY THINK THEY NEED FOR A RETIREMENT.
SO WE TOOK DOWN THEIR AGE AND THEIR GUESS.
AND THEN USING SOME CALCULATIONS BASED ON NATIONAL AVERAGES
WE'RE GOING TO CUT A LENGTH OF RIBBON
THAT WILL ESTIMATE HOW LONG THAT MONEY MIGHT LAST.
I THINK I WOULD NEED THREE MILLION.
FIVE-HUNDRED THOUSAND.
A HUNDRED THOUSAND DOLLARS.
SAY...A MILLION DOLLARS.
[ Colin ] THEY'RE GOING TO WALK OUT
FROM THE CENTER FROM AGE 65 POTENTIALLY OUT TO AGE 105,
WE'LL SEE HOW LONG THAT MONEY MIGHT LAST ON AVERAGE.
THEY ACTUALLY HAVE REAL TANGIBLE ITEMS
TO VISUALIZE HOW LONG THEIR MONEY IS GOING TO LAST.
HUMAN BEINGS LEARN BY SEEING.
THAT'S WHY YOUR TEACHER WROTE ON THE CHALKBOARD,
THAT'S WHY WE LIKE TO WATCH MOVIES AND FILMS.
WE'RE VERY VISUAL CREATURES.
ONE OF THE THINGS WE'RE TRYING TO DO
IS JUST TAKE A MUCH MORE AUTHENTIC TONE ABOUT RETIREMENT
AND HAVE A CONVERSATION THAT'S REALLY MORE ABOUT REAL PEOPLE.
WALKED OVER TO THE TENT
WHERE THE PARTICIPANTS ARE ALL HANGING OUT ON THEIR DOWNTIME.
THEY'RE OVER THERE TALKING ABOUT IT.
THEY'RE TALKING ABOUT RETIREMENT
AND WHAT THEY'VE SAVED AND WHAT THEY HAVEN'T.
THESE CONCEPTS, BECAUSE THEY FEEL REAL
AND THEY MAKE YOU THINK ABOUT SOMETHING IN A DIFFERENT WAY,
THEY STICK WITH YOU.
[ Director ] THEY'RE REAL PEOPLE, THEY'RE NOT ACTORS.
AS A DIRECTOR, ALL YOU'VE REALLY DONE
IS SET THE SCENE FOR A LIVE EVENT.
AND IT'S REALLY INTERESTING AND LITTLE BIT NERVE RACKING.
WE DON'T EXACTLY KNOW WHAT THE OUTCOME'S GOING TO BE.
THERE'S A LOT OF COORDINATING AND CHOREOGRAPHING.
IF THIS WAS ACTUALLY TOO SLICK,
YOU KNOW IT WOULD JUST BE INAUTHENTIC.
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IT'S A REAL PLEASURE WORKING WITH A PROFESSOR
AND, YOU KNOW, WHAT HE BRINGS
TO SOMETHING WHICH IS LARGELY ECONOMIC,
AN ECONOMIC IDEA, IS I THINK HE BRINGS A KIND OF HUMANITY.
IT'S A HARD THING FOR HUMAN BEINGS TO FIGURE OUT INTUITIVELY.
YOU'RE ASKING PEOPLE TO THINK ABOUT SOMETHING
THAT SEEMS A LITTLE BIT UNPLEASANT,
MOST OF US WOULD RATHER NOT THINK ABOUT IT.
[ Director ] THE IDEA THEIR RETIREMENT MIGHT BE
AS MUCH AS 40 YEARS...
THAT'S LIKE ANOTHER LIFETIME.
[ Woman ] IT GOT ME TO 70-YEARS OLD,
I'M GOING TO HAVE TO RETHINK THIS THING.
I LOOKED AROUND AT EVERYBODY ELSE
AND I WAS LIKE, "ARE YOU KIDDING ME?"
I THOUGHT I WOULD AT LEAST BE IN THE HUNDREDS.
I WONDER IF PEOPLE ARE CHANGED BY THE EXPERIENCE
OF SPENDING A DAY THINKING ABOUT RETIREMENT.
[ Dan ] YOU CAN'T TAKE ACTION
WITHOUT HAVING THE THOUGHT FIRST,
THIS MADE THEM THINK.
I THINK THAT'S VERY POWERFUL. 73 00:02:24,500 ♪ ♪