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in which they're exposed
is ineffective
but because they're forced to change effective systems every two to three months
pick system
stay with the company year with and teach people
not to mess with any other systems
until they're at the income level they want
that's the end of the article
i'll tell you what
I read that fifteen years ago and it fired me up and it fires me up just as much today because
again TLC is the first company in the history of this industry ever
to put together a unified
duplicatable system that is congruent and works together with the compensation plan
you cannot go to the next level until finish the assignments level and until you advance
in the comp plan and that's what were putting together for you guys
and again I know a lot of you are brand new
and maybe you don't know really
follow totally what I'm saying if you've been around this industry any time at all you do but if you
haven't
you probably don't know really follow so I'm just asking you to give us the benefit of the doubt
because
if you'll give us the benefit of the doubt give us a year it will change your life I promise
and that's what we're putting together here for you
a very systematic step by step
do this complete this learn this
and then if you master this go to the marketplace produce results
and then we'll teach you the next
level
and people say Dale I want to learn how to do it on the internet you will
some people say well Dale I want to learn just
how to create prospect with Facebook and
social media you will
Twitter yeah you will were going to get to all that we'll teach you everything
the we've learned in the last thirty years
but it's going to be sequential
and it's gonna build one concept upon the next concept upon the next concept
and when you graduate TLC university
you will be a very well-rounded marketer or and will have the skill sets that
where you can become successful in any marketing endeavor that you take on
that's what we're putting together and again it's never been done before so how are
you going to learn?
what do you need to do? whats expected of you?
as human beings we learned two ways number one is through reputation number two is through
emotion
that's how we learn
if I say
Two all beef patties special sauce
what am I talking about?
McDonald's, right? The Big Mac
If I say
I shot
some of you might not be old enough to remember that but if I say I shot
some of you thinkin the Sheriff
and then some of you are thinkin JR
No, that's WHO shot JR?
if I say I can't believe I ate the whole thing
what am I talking about?
Alka-Seltzer
an old Wendy's commercial says Where's the
some of your thinking beef
if I said I'd walk a mile for a
some of you are as old as I am 'cause you can remember that from your childhood
I'd walk a mile for a camel
see my point is ladies and gentlemen
did you have in your mind programmed
phrases
songs slogans that will go with you for the rest your life
If I said don't break my heart my, what?
My achy breaky heart
it's a song that you get in your head
and you can't get out
and but we could talk about numerous songs
we could talk about
you know how many times have you been driving down the road
and a song comes on you haven't heard in fifteen years and you know every single beat every single
word
you even have flashbacks some time and place in your
past when that song was playing
they were all programmed
the media programs us daily through repetition
repetition that's the key to learning
repetition is the mother of learning
so how you are you going to learn
the scripts and and the concepts and ideas and everything that we're going to be sharing with you
through this university well the thing we're doing is we're not giving all to you at once
you know you complete each university
at its own pace own on your own schedule
but by had everything on CD
the repetition is the key to learning you can turn your automobile into a
university
because repetition is the key to learning so that's how you've got to learn
most of the information that we share with you
you learn it and see it's not learning it's then taking it to the marketplace
and mastering it
through
using the information that we're going to be sharing with you so repetition the first way the
second way
is through emotion
its how we learn as human beings. If I ask you
some of you are old enough to remember what you were doing that John F Kennedy
was shot
some of you remember that day as my earliest childhood memory
I can remember that I can remember my mom picking up at
a neighbor's house and just crying and everybody was upset and watching the TV that night
and I can remember that
some of you remember were you are the day you heard that Princess Di
had died or been in that critical car accident
some of you remember that day
the Twin Towers
you know the Twin Towers that day what you were doing who you were with
if I ask you what you're doing
last year January twentieth
most of you
cannot answer that question
and when I do this in live seminars and I say how many of you remember what you were doing last year
January twenty fifth
now when I ask the questions half the room hands go up their remember Twin Towers
Lady Di
John F Kennedy
January twenty fifth there's only maybe one sometimes two people that raise their hand
and when I say well why do you remember and they'll say well it was my mom's birthday or
it was my birthday
so what? is was an emotional time for them see it was an emotion
attached to that date that's why they remembered
now I remember January twenty-fifth the last several years because that's my birthday
but my point is ladies and gentlemen as human beings we learned to wage repetition and emotion
as we go through these CD's
there's going to be very
very few things that hit you emotionally. There will be a couple things here and there along the path.
but not very many
so you're going to have to rely on repetition I tell people you're going to have to listen to these CD's
until you can't stand to hear my voice and until you know what's
coming out of my mouth next
Then you've mastered it. then you've got it.
Learn it well enough or if you have to you can teach it because
in time as you grow in this business you going to need to teach it
because
Network marketing in and of itself is not really a sales businesses its a teaching business
it's a teaching business here you're the leadership development business
and only systems can be taught. personality can not be.
I want you to understand as we get into this that it's going to be up to you through repetition
you can learn how to do this business a lot of times of people involved in this industry and they think
well I could never do it
well if you can learn the worst of a song then you can learn how to do this business
it's no different
you know there's lot of you to me right now that you know Where's The Beef commercial
was so pounded into your mind by Wendy's a few years ago now don't you love their slogan
It's not fast food, it's Wendys.
yeah, right!
it just blows my mind,but you know people are buying it, its not fast food, its....
Wendy's.
Well, where's the beef. There's some of you that you could be on your deathbed 0:08:00.219,0:08:01.039 and I could come up
and you could be on your last breath and I could shake