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bjbj Hello, everyone. It s Jack Cotton, luxury real estate specialist, agent and author,
and we re talking about our 12 deadly business planning sins. We re more than halfway through
the list now, and today we re going to talk about number 8, which is not having a system
for accountability. Not having a system of accountability, you know that s why a lot
of people get into real estate and they sink is because they don t have to be held accountable.
They can do what they want, when they want, where they want, and how they want it. No
one wants to be held accountable. But to achieve really big goals, to be truly successful in
any business, especially real estate, you ve got to have a system for accountability.
That can take the form of an accountability partner, an agent from in your office or across
town, or even across the country who doesn t compete, who you check in with on a regular
basis to make sure you re achieving all the steps that are on your action plan that lead
you towards your goals. Having assistance, having a coach or a mentor or a family member,
probably not the best, but better than no accountability, but some system, some person
that can make sure you re on track that you can report into each and every day and let
them know that you re on track. So for an action item this week, think about your income
goal from step number 1 and who you re going to share that goal with and more importantly,
as you break down the steps to achieving that goal, who are you going to be using to hold
yourself accountable to taking that step each and every day, each and every hour and each
and every week to attain your goal. Is it going to be a coach? Are you going to get
a mentor? Are you going to set up an accountability partner with another agent or another business
person somewhere, across town or across the country? Also, if you get my business plan,
luxurybusinessplan.com, the back page has an accountability section where all the steps
that are required to achieve the goal you set are broken down, and each month you can
write down how you re doing with how many leads you re getting or how many appointments
are you getting and how many sales are you making. So you can hold yourself accountable
with the form, but there s nothing like having a person to help hold yourselves accountable.
Just a couple more reminders here before we end today. Forward this email on to a realtor
friend of yours who you think could benefit from not making any of these business planning
sins, and check out the front page of my newsletter. At the bottom right I show one of my listings,
because our group is getting large enough where you may know someone who wants to get
a second home on the Cape who could be a person that you could refer to me and earn a referral
fee. So look at that listing and think about who you have in your database of potential
buyers who could love a property like this. Secondly, think about among all your great
luxury listings which one could benefit from exposure through this group. So send me pictures
and a brief description and your contact information, and I ll select what I think are the best
listings and I ll include them next to mine in my weekly e-video news blast, and maybe
we can get a referral a week going. Wouldn t that be great if we had a referral in our
group every single week as a result of this video series? Lastly I want to mention that
we ll be announcing the date and time soon for what I call Luxury Unplugged. I can no
longer do one-on-one free coaching sessions for people who ve bought my book, Selling
Luxury Homes, but what I can do is set up group webinars where you can all dial in or
tune in or log in, and I can answer people s questions in a live one-on-one atmosphere,
sort of like a one-on-one atmosphere, think of it as one-on-one coaching in a group setting,
and get your luxury real estate questions answered, role play, and get feedback from
the group and from me. So we ll be doing that in February. Stay tuned for the date and time
on that. In the meantime, commit to your action plan, think about how you re going to hold
yourself accountable, and make it a great week. Eword *** h}!Y h}!Y h+0V h}!Y urn:schemas-microsoft-com:office:smarttags
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