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This week�s tip is how to use ad scheduling to get the maximum return out of your Google
Adwords budget. If you�re tracking the number of conversions
that you get from your Google adwords campaigns, which of course you should, you should also
probably be tracking when those conversion happen. Perhaps your best clicks come between
4pm and 6pm, or perhaps later in the evening. And perhaps your worst clicks come first thing
in the morning around breakfast time. Whether you know it or not, you will have peaks and
drops when your best and worst conversions happen and they probably follow a very similar
pattern. For instance, in the dating industry, most
conversions happen late in the evening, also at weekends and around Valentine�s Day when
single people are feeling most lonely. In comparison, in the food industry, most conversions
happen just before the weekend when people are planning their weekend meals, before the
holiday season, and also at the times in the day when people are feeling most hungry. You
too will have hot and cold times during the week and during the day when your conversions
are highest and lowest and you can take advantage of that using ad scheduling.
Using the concept of day parting, you should turn your traffic off when you�ve got least
or fewest conversions and turn it on and ramp up your budget when you get most conversions
during the day. This is the smart way to pinpoint your budget when and where you�ll get the
highest visitor value. So your homework this week is go in to your Adwords account, check
your conversions and then apply day parting so you get the most out of your budget.
This has been James Reynolds for another Google adwords Pay per Click news here at ClickJam.com,
I look forward to seeing you again next week.