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[ music ]
[Female Narrator:] On April first, 2010,
our nation will be counted.
Every person.
Whoever they are.
Wherever they live.
And what we learn will transform what we know about ourselves.
The 2010 Census.
It's a new portrait of America.
The 2010 Census is an exciting milestone for America.
It promises to deliver accurate information about our diverse
and growing population.
And it's important for the future of every community.
[Janet Murguia:] It's imperative that we have reliable data
to know how to address the needs of the Hispanic community
and to better determine the kinds
of program development we may need
to help advance the Hispanic community.
[Female Narrator] Census data will be used to allocate
over $300 billion in federal funds every year.
Communities use the data to plan for their future - like disaster
and emergency services, health care services, schools,
transportation, libraries, senior centers, and more.
[Rosa Rosales:] Monies are allotted
by the federal government according to the -
to the population, according to the numbers.
And so it's so important that we get our fair share of the monies
for programs coming from the federal government.
So, everyone needs to be counted.
[Female Narrator] The 2010 Census builds on the success
of previous censuses, and is the best-planned
and most well-researched census ever.
And innovations - like a new short census form -
will help to make it even more successful.
The 2010 Census.
It's easy to complete.
Data are always confidential and safeguarded.
It's important.
[Antonio R. Flores:] Community-based organizations,
churches, schools, every - every single institution
in every community needs to be part of the process to make sure
that the constituents that they serve are counted.
[Arturo Vargas:] Everybody has to come together,
because this is the - fundamental to our democracy.
Unless we have a complete census,
we won't have full representation
and we won't have the information we need
to move this country forward.
[Female Narrator] The 2010 Census.
It's easy.
It's important.
It's safe.
[ music / singing ]
A photograph...
A time and place...
A picture holds...
A moment's space.
A portrait of...
Hopes and dreams.
Telling the story of our times.
And for now we know...
That we're changing fast.
And for now it's clear...
That we've left the past.
America, let's celebrate.
We're proud and we stand tall...
Together.
A portrait of us all.
[Female Narrator:] The 2010 Census.
It's a new portrait of America.