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All right. Welcome all of you back. We're going to move on
the information reports and right now we have an update on
the Governor's 2014-15 budget proposal. Chancellor.
>> Thank you President Baca, members of the board before I
turn this over to Dan Troy for the specifics let me just say in
general that all of us know this is a far better budget than we
have seen in a number of years, and I think it's incumbent upon
all of us to thank and acknowledge the good work of the
Governor and his staff and the Department of Finance because
what you will hear about in a moment is certainly an
endorsement of the work and a recognition that their agenda
dovetails line by line with ours and I would be remiss if you
don't call out the constituent groups and I don't want to miss
anybody but all of the groups in the audience and the
constituents groups that provided a unified voice with
the Governor and the Department of Finance and when you look at
the details that Dan will present we did succeed as a
result of that unified voice in getting this from the
administration and with that I will turn it over to Vice
Chancellor Dan Troy and the front line and will give you
more detail. >> Thank you Chancellor Harris, 49
President Baca, members of the board. Good afternoon. While
it's always a pleasure to brief the board it's certainly the
case in prior years I was presenting good news to you.
Today I am happy to say we have a different character of news to
provide for you as well. Indeed with a more positive economic
climate and driven by the strength of the stock market and
revenues by Proposition 30 the Governor's proposed budget for
2014-15 will expedite the recovery of the community
college system due to the downturn in many years. We have
many details to uncover over the next weeks and today I present
you what the key highlights. In terms of the state picture the
general revenue picture is very strong. The Governor estimated
$109 billion in General Fund revenue and higher than the
level of support we saw in 2007-08 prior to the economic
down turn and the first time the state had nor general revenue
than that time. However it does provide a balance of nearly
$2 billion in various accounts so there's a reasonable reserve
detailed by the Governor as well. In his press conference
the other day I think it's important to note while there is
a lot of good news here and in terms of the General Fund
picture, the state picture and Proposition 98 and education in
total the Governor was adamant pointing out some cautions and
part of that was the continued existence of future obligations
that the state has to pay down. The Governor also cautioned that
our revenue system is still heavily reliant on capital gains 50
and the booming stock market is helping us for these years awe
will see and worried about the short term position of
Proposition 30 and the revenues will ramp down a bit and given
all of that he profits his budget as a very cautious
picture to what we could do otherwise and we will go through
the details now. In terms of education very good news for
Proposition 98. Relative to the budget proposed for this time
there is 11.4% growth in the guarantee projected to 14-15
year and for K-12 for the amount listed here and again a higher
level than 7-8 in the first time in the intervening years and
also there is a significant one time resources available as well
as the guarantee was under funded for some of the prior
years so with that there is over $3 billion in one time
expenditures for Prop 98 proposed funded. The Governor
primarily uses the resources to pay down the deferral
obligations. For the 14-15 year the highlights as they pertain
to the community colleges are significant. The Governor
proposes 3% increase in access funds for the system. That
comes out $155 million and by my calculation restore seats for
70,000 students on a head count basis. There is a notable
proposal that comes along with that so. The Governor suggests
beginning in 14-15 year, -- so a lot of work needs to be done
quickly as he suggests, he would like the formula for growth
allocations to be weighted towards districts having high
levels of unmet need in terms of their educational needs so again 51
there's not a lot of specificity in the proposal exactly what
that means. He asks the Board of Governors to come up with a
regulation that would tease that out but my sense it a key area
of interest for him is low levels of educational attainment
and make sure those areas are getting a greater share of
growth than they would otherwise. The Governor does
fund the statutory COLA for this year. It's a very small COLA,
less than 1%. We get $48 million for that. As
Chancellor Harris says the Governor's vision is well
aligned with this board. He proposes $200 million to
increase Student Success programs and strengthen support
for under represented students. 100 million of that support goes
into the Student Success program and if it's adopted we would
have $200 million in the program whereas in 2012-13 we only had
$50 million so that is a rapid growth in a high priority area
for this board. Additionally the Governor proposes
$100 million to close achievement gaps in access for
under represented student groups as identified through their
student equity plans. Another major area of expenditure is
$175 million for scheduled maintenance and instructional
equipment, similar to the funds we received for the items in the
13-14 year. The language suggests it's on a one time
basis so doesn't mean we will get the same level of
expenditure in an ongoing manner but that is very good news. As
noted the Governor would formally defer the obligations 52
and we had $961 million in deferral obligations at that
time and in this proposal we would be down to zero in two
years. It's quite remarkable. We received $39 million this
year in funds from the proposition and a slight
decrease from the current year and simply a result of estimate
of decreased revenues from the out of state corporations that
generate that revenue. The Governor also I think recognizes
the importance of this office and the importance of
performance among our colleges by providing two and a half
million dollars to provide local technical assistance to support
the implementation of effective practices in all districts with
a priority being placed on under performing districts so that is
local assistance money for technical assistance.
Concurrently the Governor proposes nine new positions for
the Chancellor's Office to help establish performance data and
coordinate that technical assistance with districts so I
think he is recognizing the good work that this board and this
office has been doing over the past few years. In recent years
we have seen several proposals from the Governor in terms of
flexibility on categorical programs. The proposal in this
budget would be to allow 25% of the funds in select categorical
programs and programs are EOPS and Cal Works and the basic
skills initiative would be diverted to other state, local,
or federal programs, and the goal as the Governor has stated
is to try to break down I think some of the silos that we see in 53
these programs and to have a more coordinated response that
reflects local district needs and their populations. The
Governor also -- you might recall under our system budget
request we highlighted the issue of instability of the system's
apportionment whether through property taxes or RDA and we
often end in deficits because our budget is outside of the
state General Fund. The Governor doesn't go all the way
of proposing a continuous appropriation for us would be
the ultimate solution but he does propose to stabilize the
proportionment in several important ways and he funds the
cost of the EPA for us from Proposition 30 that requires us
to fund every district at least $100 for FGS so we're funding a
districts dollars they wouldn't have otherwised received. That
was an obligation that was unfunded for us in prior
budgets. The Governor proposes to fund that cost for us in year
and make up for the cost of the prior two years as well.
Additionally the Governor proposes changing the timeline
for determining the back fill of RDA's that we were scheduled to
receive and we could come to a resolution before the fiscal
year ends rather than figure it out several months after the
year closes so we applaud those efforts to bring stability to
our state proportionment. Another area of interest to us
is the model for higher education proposal and a none
Prop 98 expenditure and $50 million of General Fund that
any campus could apply for whether a UC, CSU or community 54
college campus with the goal to come up to see models of
innovation that work towards increase the number of students
earning Bachelor's Degree, the number of students earning
Bachelor's Degree within four years and ease the transfer
among the state's transfer system and we're supportive of
that proposal as well. Notably because the question has been
asked of me several times -- no, there is no proposal to increase
fees in this budget. We did not see the similar proposals as in
prior years requiring all students seeking BOG Fee Waivers
to fill out a form. There is no proposal on changing the census
data or funding on completion that we have seen in recent
years so by in large this is a very positive budget for the
community colleges and we look forward to working with them and
the legislature implementing something close to this. There
are a few areas of caution I would like to point out. One is
the Governor does speak to the issue of the CalSters fund.
There is an outstanding $80 million deficit in terms of
the actuarial estimates over the years and no specific proposal
on the table but in the 15 of 16 year we wants a proposal to
reduce that deficit and a shared contribution from the public
employers, the employees and also the state so that is
something that has to be on our radar because that is a
significant liability out there. Some other areas of concern.
The Governor mentions a proposal to smooth out the state's boom
and bust cycle so to speak through an constitutional 55
amendment. In the press conference he came back to the
issue of capital gains how they zig up and down all the time and
drives Proposition 98 and our bust budget cycles. His
proposal as I understand it and for years capital gains
represent more than six half percent of the General Fund
would move funds into a rainy day fund that could expand up to
10% of the budget, and in years where dollars were less than
that they're transferred out particularly for Proposition 98
as I understand it the implication for that is in down
years the rainy day funds would be used to make sure that K-14
provide growth and cola in the down years so that is the
thinking so obviously a lot of details to examine when we see a
proposal in writing we will be carefully monitoring that, so
again in conclusion this is a very, very good budget that is
very well a lined with this board's goals and priorities.
We want to thank the Governor for his willingness to reinvest
in higher education, both in community colleges and also at
our partners at UC and CSU and in K-12 and while we're far from
a final budget I think we can say we're off to a pretty darn
good start. The next step is the process the LEO is coming
out with their analysis and maybe this afternoon. The
legislature will have hearings and review the budget and
perhaps new proposals at this point and complete a budget
June 30. With they will answer questions.
>> Thank you Troy. Member Reed. >> [INAUDIBLE] as the economy 56
recovers there's a lack of our profit enrollment to the
community colleges, sort of an inverse relationship, and I have
seen numbers that potentially show we could drop below
2 million students this year and I am wondering how are the
colleges preparing to do the off sets with an increased budget
and yet maybe facing some enrollment short falls going
forward? Is that going to have a major impact on our operations
as a system? >> Well, I think it's quite
possible that maybe what we should do in looking at this
budget see if there isn't a different balance to the funds
provided for us. We have spent the last couple of years working
heavily on Student Success and trying to improve the quality of
instruction in our offerings, so it maybe that the funds provided
for enrollment here could be -- we could have a decision with
finance and the legislature about diverting some of the
funds making sure that we're first we're providing quality
instruction to the students that we do enroll rather than ramping
up too quickly on enrollment. >>I think the other thing to
keep in mind is that we turned away a large number of students
during the downturn and it's still unclear how many of those
students simply deferred their education and coming back to the
institutions. In fact the early numbers on the spring term are
really uneven. Some of the institutions are struggling to
meet enrollment targets, others are seeing a robust enrollment
and I think over the next several months as the budget 57
process is going forward we will get a clearer picture as to what
the enrollment is like. >> Any other questions of the
members? Member Hawkins. >> Thank you President Baca.
Dan, while I didn't expect to see professional growth that our
board's system or our system's request --
>> Professional development. >> Right, professional
development. >> Yes and would that come out
of money allocated to Student Success because that was one of
the initiatives there? Is that a correct corollary?
>> Yes and particularly when you look at funds the Governor
provides for the student equity plans and that gives the room if
there are needs to spend funds on professional development.
That seems to be his take. We have seen this in the Governor's
proposal for the LCCF and with K-12 and proposals for community
colleges he is terribly not inclined to put money into the
categorical programs and silo money and would like to see a
better control response over how the dollars are allocated.
>> Member Reed. >> I have one last question.
With this tax increase that the taxpayers voted for you
mentioned in your comments it's going to be ramping down in the
next three years. Doesn't it absolutely go away at the end of
the third year? And if it does go away do you see any effort
being put forth to pass another similar type bill or is it too
early? >> Yes. First off the sales tax
portion of Prop 30 disappears on January 1, 2017. That 58
represents about 30% or 25% of the revenues generated from Prop
30 and the income tax portion ends two years later, and as you
suggests Prop 30 is temporary. They're gone at this point.
There is nothing in law that would continue it. Now will
there be attempts to continue it in some shape or form? I
certainly expect that is the case. I know Superintendent
Torlakson spoke out on extending those revenues and I am sure we
will see efforts whether from the Governor over external
groups to do that. >> Any other questions or
comments? Vice Chancellor Troy thank you very much. I
appreciate it. We will move on to state and federal legislative
update item 3.2. >> Thank you President Baca and
members of the board I will ask Vice Chancellor Stewart to
approach the board -- >> I'm sorry. There are members
of the public that want to address the board.
>> On this one? >> On the last one. I'm sorry
about that. There were two members of the public that would
like to address the board on item 3.1. First is Jonathan
Lightman and my apologize. >> I figure you knew what I was
going to say and you didn't want me. I am here on behalf of the
Faculty Association of the California Community College and
thank you and I want to thank the board, the Department of
Finance, Chancellor Harris, and Troy and this hard work and
clearly there is optimism moving forward. I want to say that we
need to look at the intent language on SB 1456 which 59
discussed the need to have part time faculty support,
particularly in the office hours which we know is a contributor
to student success, to increase the ratio of the full to the
part time faculty success which is another contributor to
Student Success. Right now it's 57% and state wide goal is 75%
to back fill and increase student services like EOPS and
DSPS which we know took a beating in the budget crisis and
add more counselors and in fact lower that student counselor
ratio, and while there are elements of this budget that we
can work in that direction frankly we need more support
from this body, and from this office to push these items, and
to say to the legislature that we know what it takes, not
simply to front load student services, but to examine our
students in a holistic manner and there are many elements that
contribute to student success and those four at the top of our
list. Also we are troubled by the 25% proposal on categorical
flexibility. I want to thank Vice Chancellors Troy and
Skinner for setting up a communication with the
Department of Finance, and I ask them -- I said "So if we're
going to move monies -- our EOPS, DSPS CalWORKs the
beneficiaries of the money or the target? Their response was
"They could be both" and frankly if our goal is assist under
represented students these programs have their own
infrastructure for a reason. They have their own history and
a track record of success demonstrated and we need to 60
continue to support these programs but also make sure that
the hemorrhaging that occurred during the fiscal downturn is
reversed now that we have more money at our disposal. Thank
you. >> Thank you. Next is Richard
Hansen from Community College Independence.
>> My comments are quite similar to Jonathan. I represent
faculty in the independent unions throughout the system and
I want to thank the Chancellor's Office has been able to do in
terms of getting this budget where it is so far but I make
the same plea that the faculty items be part of Student
Success. We just finished a debate over at risk students and
the need for assistance for them to get through the ups and downs
of the BOG Fee Waiver process. This requires full time
counselors and needs to be part of the proposal, the Governor's
budget now I think would allow for that to increase the number
of full time counselors but as a system we need to advocate for
that and part of the plan moving forward. Beyond that as was
mentioned full time faculty members -- the goal is 75% of
instruction in the hands of full time faculty. During the bad
years that actually went down. It's a bit of counterintuitive
and hoovering at about 63% and now down to 55% from the data
given to us at the last consultation meeting back in
November. That's troubling so our group would very much like
to see us make that a priority too to make progress towards the
75% goal, certainly get back to where we were and have a plan 61
moving forward to improve full time faculty are an asset to a
student's success, but at the same time part time faculty is
also important one and should be compensated for office hours for
the students and beyond that we need to move forward on parity
-- about a decade ago and professionalize the part time
ranks and have them involved in campus activities and provide
services to students. I would also like to mention I
appreciated your response Vice Chancellor Troy to the question
about the declines in enrollment because we're not really in the
boom period anymore. We're a new reality but in fact if the
legislature wants us to succeed in terms of Student Success the
mind-set has to move from simply growth to that issue of quality
and all of what I outlined. That's what that is about.
There are going to be districts struggling with enrollment.
They need to be restored as well to where they were before. May
not be the same enrollment numbers but the budgets need to
be brought back to normal. Thank you very much.
>> Thank you. >> I just had a question because
I was interested in the 75-20 rule for 75-25 rule since I came
to the board, and it appeared to me that those waivers and all
were more accepted because we were in such economic dire times
if you will. Do you see that correcting itself as a result of
better economic environment that the colleges in general and full
back hiring? >> I think -- someone put me in
the speculation of how colleges handle their hiring practices, 62
but I know in November the board voted to insure that the full
time faculty obligation number would be put into play for the
following year. It had been frozen for the last years due to
the economic downturn so faculty number will have to increase by
the amount of full time credit, FTS, that they take on over the
next year so that figure should be moving in a positive
direction. >> Very good. Thank you very
much. Chancellor, we will move on to item 3.2.
>> Thank you and I will ask Vice Chancellor Stewart to come to
the podium and again I want to acknowledge his work and his
team's work not only on the state level but on the coming
federal nationally legislative summit that will be held next
month in Washington DC so Vince. >> Great. Thank you Chancellor
Harris, President Baca, members of the board. This month's
update is an informational item and relatively brief especially
given where we are in the legislative session. We would
like to begin with the state update and as customary the
summary and status reports of the legislation we're tracking
are include in your board packets. In terms of where we
are of the process with the legislature as I am sure many of
you are aware the legislature reconvened on the sixth and with
committee meetings and working through the calendar of two year
bills that must be passed out of the house of origin by the 31st
and we're monitoring that process. In terms of our
sponsored legislation which we discussed in November we're 63
moving that forward, developed legislative language and talk
with potential authors moving those into introduction by the
deadline for introducing new bills. There is one new bill I
would like to call to your attention and SB 850 by Senator
Marty Block. Some of you might have heard about this bill. It
is legislation that grant authority to the California
Community Colleges to offer the applied back lariat degree. I
would like to point out the current version of the bill in
print is a starting point and a catalyst to move forward on this
issue. Chancellor Harris and Deputy Chancellor Skinner and
myself met with the Senator last week. I think we had a very
good conversation and we did commit to him working with him
as well as members of the legislature and our colleagues
at the UC and the CSU to hopefully arrive at a policy out
come that we can all live with. I think this is an issue that
folks clearly have strong opinions on and those have
already started to emerge. In terms of the federal legislative
update as I am sure you're all aware in December the president
and Congress reached a compromise and averted a
government shut down and some relief from sequesteration. We
will monitor the ongoing conversations around the budget
particularly those related to an extension of unemployment
benefits. In addition to the bills that are summarized in
your agenda I would like to point out there are couple of
new introductions in the last week or so. One dealing with 64
student loan default rates and one on higher education tax
rates. We will go through those and provide updates for us in
the future and as President Baca mentioned in February I believe
on the tenth the National Summit of Community Colleges is kicking
off and we know some of you are going to the conference and
preparing information for the advocacy and agenda for folks
participating on the hill and the administration. Lastly I
would like to reiterate the reminder from Chancellor Harris
that we are sponsoring legislative reception --
co-hosting actually with the CSU for new President Janet
Napolitano tomorrow evening and we hope you can attend. We know
many of you have RSVP period and if you need information let me
know and rather than going through the bills I will take
questions if you have them. >> Member Bielanski.
>> Could you say more about this bill and I am not understanding
it at all just reading it, employment of faculty and
determining faculty? >> Certainly and I believe that
summary was likely drafted before amendments they were
proposed to the bill. As I understand it has to do with
service credits and particularly with faculty going out on
maternity leave and there is balance in equity there.
>> And the only other one is the -- sense there is a bill is
there thought how to deal with on the community college
differential funding work group? >> There is. I know I
participated in a meeting with Vice Chancellor Van 65
Ton-Quinlivan where that issue came up and looking at a variety
of approaches to deal with that issue. Quite honestly we need
to look at the legislation more closely and alternatives that
are consistent where we have been historically.
>> The other footnote to that with the support proposed by the
Governor for enrollment and the restoration of access that the
need for differential funding maybe somewhat less compelling
than it was earlier. >> I am wondering how you would
define which courses are high demand and high costs? Who
makes that decision? >> Any other questions?
>> Thank you. >> Thank you.
>> Comments? Vice Chancellor Stewart. Thank you very much.
I look forward to the arrangements for Washington DC.
>> Remind the board what time tomorrow afternoon?
>> 530. >> The reception is from 530 to
730 at the Citizen Hotel. >> Thank you.
>> Okay. We will move on to item 3.3, foundation of
California Community College work-based learning initiatives
building on our strengths. Chancellor.
>> Thank you. I will turn this part of the presentation over to
Keetha Mills, the leader of the Community College Foundation and
she will take you through some slides and I think you will find
it a very informative update. >> Thank you Chancellor Harris,
President Baca, members of the board so today I will talk about
work-based learning initiatives happening at the foundation and 66
partnership with the Chancellor's Office, and I will
be speaking from this PowerPoint which I think you have in front
of you at your desks. So I think I will just start by
saying I think we're aware of the work force challenges that
we're facing, not only in the state but throughout the nation.
There are studies that show almost 40 percent of U.S.
employers report difficulty finding staff with the right
skills and 92% of top executives says there's a skills gap with
44% identifying soft skills as the most important gap. I think
we all know that the California Community Colleges are really
leading the way in helping to address some of these work force
development issues. We are the largest provider of training in
the state and the nation and under the leadership of Vice
Chancellor Van Ton-Quinlivan we're now working under a new
framework that is entitled "Doing What Matters for Jobs"
and the way that is really designed to enhance our role in
making sure we are offering skills based training that is
really focused on the in demand skills to help bridge the gap
between what employers are saying they're needing and what
their potential employees, the skills they're coming out with.
The foundation has been involved in work force development since
our inception beginning in 1998 when we were formed we operated
a career pathway internship placement program. Since 2004
we have done more targeted work and in the air technician
training area and health care and with the roll out of doing 67
what matters program in 2013 we were named as a technical
assistance provider for that program for the provision of
paid internships so we're a key partner within that initiative,
and just recently in the fourth quarter of 2013 we announced a
new investment made by JP Morgan Chase to launch employer
engagement program and we talk about that later in the
presentation so I wanted to talk about our career pathway
internship program. This program is funded through
partnerships with both public and private employers. We
partner with employers to provide back office, HR services
for paid internships and since inception of this program we
have employed over 3,000 college students in these opportunities
and that includes over 120 -- actually here at the foundation,
and in Chancellor's Office positions so we're also walking
the walk with these -- with the importance of paid internships
so this program is really important because it really
works to provide life shaping opportunities for these
students. These students receive real world experience
that's directly related to their field of study. They receive
income. That helps them stay in school. They're paid
internships. They're building a professional network while in
school and have potential of full time career opportunities
through these internships and studies show that over 60% of
students that participate receive at least one job offer
at the end of their study. This program is really also important 68
for employers so what we're trying on do is trying to make
it as simple as possible for employers to create internship
opportunities within their operations and actually hire
paid student interns, so the services that we offer are
really comprehensive back office, HR services. We give
them access to a number of colleges so that the employer
doesn't have to go out and enter into contracts with each
individual college. They can come through us and we're the
conduit to a number of colleges. It's really important here that
we're not replacing that relationship between the local
employer and the college but we're facilitating that
relationship with the employer and the college, and getting
more colleges connected with their local employers. This
gives them -- the employers more access to qualified students
with the more colleges they can partner with and creates a
talent pipeline within the organization but at the end of
the day what we're trying to do is reduce the barriers for
employers to hire more interns. This is a quote from one of the
public sector partners where they say "That the foundation's
professional responsive service helps our program run smoothly.
The staff responds quickly to issues that arise and making my
job easier" and that's what we're trying to. Do we talked
about the career pathway internship program and it's
historically focused on the public sector and you see a list
of entities we have engaged with and we talked about a year ago 69
about issues that we had with the program with agreement
signed between the Governor and the labor union and there was
confusion about what the work the student internships were
doing as it relates to union employees so we really spent the
last year figuring out how do we take this experience that we
gained -- employing 3,000 students over the last 15 years
and how do we rebuild this, both with the private sector and the
public sector employers as well, so over the last year we have
been trying to poise ourselves for expansion through aligning
with the doing what matters program, really brainstorming
how do we engage more private sector employers and which ones
are the right ones to engage? How can we enhance our back
office platform to make it easier for employers to
participate in and we recently launch a partnership with a link
learning alliance and expand these experiences to high school
students as well and made possible by the JP Morgan grant
which we will talk about later. In addition to our overall
career pathway program we have been focused in a couple of
areas a little more deep. One is the air quality technician
program, a really cool program funded through a partnership
with the automotive repair and another example of a state
agency providing a service to the community not really having
the skills and resources to provide that service and looking
to the community colleges and work with the colleges
throughout the state and these community colleges have space 70
that is leased from them from the Bureau of Automotive Repair
and have equipment on site to allow us to run a student
training program there on site. We have trained over a thousand
students since 2004 in this program. These students leave
the program with a smog check tech certification and get work
based credit so they're receiving college credit for the
time spent in the program and of course lead to expanded
opportunities in this field. Similarly to this program we
have a program for a number of years that digs deeper into the
nursing industry and this is a great program that was original
seed funded through philanthropy and the Betty Moore Foundation
allowed us to build this infrastructure and now we're
sustaining it today through nationwide subscription and dues
and a program that we have turned into a self sustaining
business model and since 2004 and this program we have placed
thousands of nursing students at training sites and do it with a
tool and clinical placement system. It's a mapping
technology that matches students and schools with clinical sites
to provide the hand on training. So that includes 140 students in
California and 430 nationwide. In California we are working
with about 58 schools in nursing and 62 clinical agency sites and
nationwide that allow us to make this program sustainable and
keep the cost very low for our California contingents and eight
regional markets that we work with 179 nursing schools and 175
clinical sites and this is a really great quote from an 71
industry magazine, Modern Health Care, where they did an
interview with us on this particular platform. They
report that our nursing resource center provides infrastructure
that fosters collaboration and convergence of the nursing
community within a region with a common goal of increasing
capacity in the clinical setting and in the classroom." So we're
really excited to talk about this new project that we
recently launched in the fourth quarter of 2013. I talked about
this project was funded by a grant from the JP Morgan board
and the grant was made to the foundation with the partnership
of the link alliance and helping us create this partnership with
link learning. The program is meant to build on the existing
strength through the career path way program and aligns with the
work that matters in the jobs and the economy. It also helps
to build upon our expertise in building technology tools to
help match students so it takes all of the components of what we
have been doing over the last 15 years and create something
bigger and broader that we hope will turn into a state wide
platform for all of our colleges to use. We're really excited
about the partnership with JP Morgan Chase. I know you have
heard me talk about them on a number of occasions and taking
care of our endowments and at dig counted rates and happy with
that service and they supported the Veterans Summit and a lead
sponsor of it and you heard President Baca talk about it and
this last one raised the bar for the California Community College 72
where now they made an investment over a million
dollars for a one year period and we're hoping that investment
will continue on. This particular investment that JP
Morgan made is part of a recently launched global
philanthropic initiative they're calling new skills at work and
they're investing about $250 million on a global level
to create economic opportunity to address unemployment and the
skills gap and our project fits nicely into their initiative and
we're building a demand driven system where we're trying to
increase collaboration between employers and colleges. They're
investing in the best training through the recent initiative
with the doing what matters. We're making sure we're aligning
our training with the priority and emerging sectors and really
producing the skills that are needed and those are the types
of programs they want to invest in. They're interested also in
data so the technology tool fits nicely into that and we're
focused on building a tool that matches the students with
employers and acts as a data gathering and data analysis tool
as well. We're equally excited about the recent partnership
with the Link Learning Alliance and if you're not familiar with
them they're a industry and community organizations and
dedicated to preparing students for basically college, career
and life and their philosophies are focused on both rigorous
academics coupled with hands on work based learning experience
to prepare high school students for success and our partnership 73
with Link Learning -- they're taking the lead role in helping
us expand efforts to include high school students and helping
with the development of the technology tool and have a
platform that not only serves the community college students
but work with the Link Learning Alliance and high school
learning experiences. So the goal of this $1.2 million grant
for one year in the fall of 2014 to be in a position to launch a
comprehensive work-based learning program in Sacramento.
We hope to reach 500 students here in Sacramento and that
includes both high school and college students. We will have
a number of convenings and expanding our internship program
to provide enhanced tools and of course develop and implement the
technology tool so over the next several months we will be
holding employer convenings primarily here in Sacramento
that are focused on the priority and emerging sectors that are
identified in the doing what matters initiative, so in
Sacramento it includes health, advanced manufacturing and
information and communication technology and what we want to
accomplish through the employer convenings to not only raise
awareness and make sure that employers understand the
importance of paid internships but get them to sign on the
dotted line and utilize the platform and have programs in
their operations. From a programmatic infrastructure
perspective we will continue to look at the pathway program and
determine what additional tools can we implement and build and 74
provide to employers to help them sign up for this program?
So we will be using the employer convenings to do brainstorming
and get best practices. We will be building tool kits if we
identify best practices happening in certain industries
what we want to do is build tools so that other employers
don't have to recreate the wheel. They can take the best
practices of what is already working and apply that in their
operations and finally the technology tool -- we have
talked a little bit about this and basically we would like to
build the Match.com for student internships and easier to
connect with the employers. We talking about integrating a
badging system and as students work up and transitioning into
community college, and paid internships and skills they will
get and if we can track that with a badge being system to
show I'm at this point along the way in work-based learning we
believe that is valuable to the student and the employers and
then and we want to manage this information and works to employ
thousand was students in Sacramento and statehood and
eventually all 112 community colleges can patch into with
their employers to provide a state wide system so that's the
ultimate goal, so in the long-term what we're looking for
again is what I talked about with the nursing investment and
take this $1.2 million philanthropic investment and
build something that is self sustainable and grow into the
long-term that basically results in more employers providing more 75
work based experiencing, improve quality and capacity with
opportunities out there with employers and more tools and
better infrastructure so we can scale to the state wide level.
If you guys are aware of employers -- potential employers
both in Sacramento or your local communities that are interested
in providing student internships please let us know. This pilot
is starting in Sacramento but the services that we provide --
there are baseline services available now and we are happy
to get on the road and meet with folks at your local college and
employers to talk to them both about helping us pilot this
program and also just getting their feet wet and providing
paid internships so please let us know if you have those
contacts and lastly I would like to say thank you to Member Ramos
for his work and making initial introductions to JP Morgan
Chase. I believe it was four years ago and it's grown into a
meaningful investment in the California Community College so
thank you for that introduction and that concludes my
presentation. >> Thank you President Mills and
indeed this kind of effort is critically effort to transition
students into the work place at higher levels of employment but
especially very appreciative of the corporate sponsorships and
the engagement and success you're having with that so thank
you very much for your work and the work of others. Member
Bielanski. >> Yeah, thank you very much.
How do colleges get involved in this? 76
>> Yeah, so the best thing to do is if you have a college that
you know is interested to let us know and we will get in contact
with them. We have a program manager and our HR Director
helps manage the program as well. Right now what is
happening is colleges are getting involved through our
work with the doing what matters program, so Yvonne and her group
are on the road quite a bit with conferences and things talking
about the different components of doing what matters. Because
we're a technical assistance provider we're part of that so
we talk about the services that we provide in connection with
her conferences and that's how we get a lot of interest from
colleges so we spent a lot of time over the last year talking
both in group settings with colleges and individually with
colleges who do individual follow up on these services, but
to make it really successful you need not only a college that is
interested you need the employer community interest as well so
that's kind of the next step. Once we find an interested
college then we work with the college to identify -- okay.
Who are the local employers who are best primed to participate
and helping make those connections and bring those
conversations. >> So any college interested
could get in contact with the foundation?
>> Absolutely. >> Member Izumi.
>> First of all thank you very much President Mills for an
excellent presentation as usual. >> Thank you. 77
>>I wanted to follow up on Member Bielanski's question and
more in the weeds level and the Match.com reference you made.
How do you outreach to individual students so they're
aware of the students with these employers so that you get that
right match between students and their interest and employers and
their interest? >> Yeah, that's a great question
and I think we're still working through some of the details but
a key piece of that is having partnerships with the colleges
and with the colleges career centers because a lot of times
the college will have clear centers where they do postings
and help us make the connections. I think there is
also a number of online tools that are really helpful so I
don't think we expect that our launch path technology tool will
be the only place for students to come. We think it will
likely also leverage other job posting boards that are out
there to help attract students, so what we want to do is try to
cast the net wide so that we can attract as many students as
possible, but it definitely starts with the college and
their career center and expand from there.
>> Thank you very much. >> Any other comments? Vice
President Baum. >> Going to Member Bielanski's
comment. How's the distribution of participation? Do Southern
California institutions participate at a same or lower
rate in some of these programs than Northern California
institutions. >> Yeah, that's a good question. 78
In the nursing program it's distributed fairly evenly. We
have a large contingent in Southern California and the L.A.
region and a large contingent in the Bay Area region. We are
currently lacking in Sacramento alternative a difficult region
and there is not an existing consortium but we're still
trying to crack that nut. In the Bureau of Automotive Repair
it's a state wide service and dispersed in the state so there
are 30 centers that provide that service and through the
community colleges so there is representation state wide. For
the career path way program it's been focused in Sacramento. Our
pilot is in Sacramento. Its of -- it was the low hanging fruit
and what we're familiar with, but the idea is build something
to be used state wide and through our work with the doing
what matters program we have been meeting with a lot of
colleges really throughout the state. I think on Friday there
was a group at Fresno City College talking about
opportunities there I know we have been to Santa Ana College
so we're starting to expand outside of California and we're
hoping it results in more placement it's I'm sorry,
outside of Sacramento and hoping it results in more placements in
Sacramento and state wide. >> That's good to know and then
going back to the fundraising side of it. How are you able to
-- you had the introduction for Member Ramos but to get JP
Morgan to make a significant investment in community colleges
-- were we part of their philanthropic profile? How did 79
that develop? And how can we get other institutions and
foundations and individuals to do the same thing for their
engagement? >> It's a great question.
Fundraising is a lot of art to fund raiding and starts with an
intersection to Member Ramos and as we cultivated that
relationship it resulted in another introduction to someone
here -- Member Ramos' introduction was to someone in
Southern California and we made our way to someone out of the
Bay Area, out of the San Francisco office, and a series
of meetings. We kept talking to our contacts here's are the
things happening in California Community College. I think we
pitched three or four different ideas in this work force
development one was the one that stuck and it stuck so much they
got excited about it and that they then made introduction to
the national folks out of New York and we now had 2-3 meetings
with their global leadership, so it's some of is skill, art, and
some darn luck. >> Have they always managed the
endowment? >> They have since the inception
and they are separate entities but it's helpful to have the
other relationships within the organization to help us. I
think the relationship with our investment management folks help
us bridge from the Southern California relationship to the
Bay Area relationship to the national relationship. So much
of fundraising is about relationship building,
cultivating those donors, helping them stay abreast of 80
what we're doing and what they're interested in so we can
make that match but I will say that I think work force
development issues are a hot topic across the board and we're
finding that there are a number of kind of funding opportunities
that are coming available that fit nicely into the work that
we're doing, and maybe not kind of the whole package but maybe
parts and pieces, so we think there could be a lot of
opportunity to attract additional funders into this
space so that we can expand on a more rapid pace.
>> Great. Thank you very much. >> Very good. Are there any
other comments or questions from members? None. Thank you very
much. I appreciate it. >> Thank you.
>> We will now move on to item 3.4, "I Can Afford College"
Financial Aid Awareness Campaign Update Preview of Redesigned
Website. Chancellor. >> Thank you President Baca,
members of the board. At this time Chancellor Fiest is going
to give the board a quick up date on the "I can Afford
College" campaign which has been going on longer than I realize.
I will let Paul and page give you a quick update as they bring
that up on the screen. >> Thank you. Thank you. Good
afternoon President Baca and board members. Yes, the "I Can
Afford College" campaign is now 10 years old and it started in
the year 2003-04 when student fees went up rather
considerably, and the legislature and Governor were
concerned that even though fees were relatively low at the time 81
and remained so that the increase would put community
colleges out of reach -- out of the reach of low income and
disadvantage disadvantaged students so at that time there
was 2.8 million dollars dedicated as appropriation to
provide marketing and outreach to make students aware that
financial aid is available to them to pay for fees, books and
sometimes even housing. The amount that has been
appropriated every year has not changed. It's remained at 2.8
million dollars so as can you imagine we've had significant
erosion of the purchasing power of the campaign. Just as an
example we are able to buy 36% fewer radio ads than 10 years
ago but thanks to some creative staff and contractors we have
really stretched these dollars as far as they can go and
leveraged in kind contributions, built up partnerships up and
down the state, and made the campaign a success. There are
2.5 million students who visited the "I Can Afford College"
website over the last 10 years and during the time that the
campaign has been up there's a 70% increase in the number of
students who are applied for and received financial aid. The key
target -- the key target audience rather are high school
juniors, low income juniors and seniors and recent graduates and
influencers such as counselors and coaches and parents. The
main focus of the campaign is to drive students to the "I Can
Afford College" website which is a bilingual, English Spanish
site that in detail tells students what type of financial 82
aid is available. It provides direct links to the applications
and also includes contact information for where they can
go on their local campus to receive one-on-one help. The
creative ad campaign features a number of strategies, most
prominently radio. There is television, video, mainly
digital video. Actual broadcast television is very expensive and
not really within the budget that we now have but we do a lot
of online digital advertising and I will play for you one of
the jingles that plays on the air.
>> I can afford college.com. "I Can Afford College".com. Say
what you're doing and ad in education. Change the
situation. Get the money to go to college today. Sign up today
for your financial aid. "I Can Afford College".
>> At the California Community Colleges financial aid is
available year round to pay for fees, books and supplies and
sometimes help with the rent. Find out how to get your
financial aid at this website. >> That's one of the examples of
the ad that plays in markets in California and the message in
the campaign really has been so effective at reaching the target
audience that we were recently approached by a major Hollywood
film studio who is interested in partnering with us to cross
promote products. They have a big film release coming out this
year and we're in negotiations how we can promote and the
campaign. If you saw the Golden Globes last night you probably
saw some of the stars in the film. At this point I will turn 83
it over to Paige. When she first joined us 10 years ago she
was a contractor that designed this campaign and now we are
fortunate to have her on staff full time and she is working on
the redesign of the website and some other activities.
>> Thank you Paul. To Paul's point when we were contacted by
the major motion picture company I asked them specifically how
did you hear about the California Community College "I
Can Afford College" campaign? And the person said "Are you
kidding me? Who hasn't heard of "I Can Afford College" and there
was a pause in the conversation and I thought he was being smart
with me and I waited for the next shoe to drop and he said
"Everybody walks around in our office humming the tune "I Can
Afford College" so we feel it's been an effective campaign and
in the key markets in the state and the period when we start
advertise starts soon from February to mid-June to early
July. Generally what we do in February is talk to high school
students about the Cal Grant campaign and make them aware
that Cal Grants are available and the March 2 deadline. Prior
to working with the California Community Colleges I worked at
an ad agency here in town on the Cal Grant campaign with the
California student aid commission and that campaign has
been so successful in branding the March 2 deadline it was
somewhat difficult to jump over to this position when talking to
the primary target audience what we heard was if I missed the
March 2 deadline I couldn't apply for financial aid. They 84
thought there was that deadline and all aid had that deadline so
for the last 10 years we have worked very diligently to let
the students know to maximize the aid get in by the March 2
deadline but there are other opportunities for aid and to
continue and we go into financial aid awareness month
and then high school graduation immediately. We also have a
very robust outreach campaign. We reach out to high schools and
we participate in events like high school football games,
rallies on lunch, and high school college fairs. We work
with the community colleges on their events. Sometimes they're
external events and do outreach to the local high schools and
communities and sometimes it's internal events and we provide
materials on student tours or high school campus tours. We
participate in community events work with the 112 colleges and
our 69 centers. We either provide materials or staff
booths ourselves and some of the places we're at is farmers
markets, concerts throughout the state that are teen targeted.
We do county fairs, and then we participate in major events like
the L.A. cash for college event. The fiesta here in Sacramento
and project grad in Los Angeles and with the coalition of youth
and it's with a variety of methods and maybe our own event
or creating an event for these organizations or materials for
them to distribute at these events. We also have a targeted
media relations campaign and what we switched to this last
year that we found pretty effective is creating template 85
articles and distribute to the high schools in California that
they can run in the student newspapers around the key time
frames and Cal Grant and financial aid awareness month
and letting students know about the financial aid opportunities
available. We provide template articles for community based
organizations and newsletters and faith based organizations
newsletters and high school newsletters and hosted blogger's
summit and do a webcast and invite bloggers from around the
state to participate and learn more about the campaign and ask
questions and we provide newsletters for students, high
school counselors, financial aid offices and community and faith
based organizations to use in their outreach efforts. We've
had some exciting partnerships throughout the last 10 years.
We have a great partner in Clear Channel communications. One of
the Vice Presidents that is very high up in Clear Channel is a
community college graduate here in California and very
interested in the campaign since we launched it and one thing we
have done to get students excited about the "I Can Afford
College" website is put together promotions about Clear Channel
and they provide all of the prizes and give support in
addition to what we purchase through them so we had campaigns
like a free ride to college and they worked with their partners
to donate a car to the winner. We had promotions where students
or potential students can visit our website and submit a 30
second video telling us about why financial aid is important 86
and how it can help them and then we invite folks to vote on
what is best and air it at the state wide Wango Tango concert
and we worked with American Idol and they promoted it on the
television show and on the radio and the winner attended a taping
of American Idol as well as receive a $5,000 scholarship for
fees and expenses. We had a TMZ be a paparazzi for a day and
work based promotion and a Twitter essay contest to engage
students in Social Media and used Twitter and Facebook to
tell us why financial aid is important to them and the winner
received $5,000 and the second place winner won a fully loaded
iPad to use for classes. We've had on the campaign star power
helping to promote it through our relationship with Clear
Channel communications we used Ryan Seacrest at no cost to
record commercials for the campaign talking about the
importance of financial aid. We had Will.IAM and Nick Crane to
run ads on talk radio in the state. We participated in the I
Heart Radio Festival and Wango Tango, the state's largest
concerts and thousands of participants. We had the ads
aired there and booths to give out information and have the
students connected to the website. The campaign is
involved with Twitter and Facebook and we had the
promotions last go around and help us engage more students and
have a youthful feel to it. We have videos on YouTube. We have
been working with radio stations to have the DJ's actually post
financial aid messages to their Facebook and Twitter accounts 87
and we have been engaged in Social Media contests and as
Paul mentioned the campaign is working. Since the launch we
had more than 2.5 million students involve the website and
the number of community colleges receiving financial aid has
increased by 70%. This gives a snapshot of the recent year we
have results and the "I Can Afford College" website had
these number of unique visitors and impressions from radio
advertising and TV advertising. An important element is connect
the students with the financial aid office where the expectation
is they will get one-on-one assistance and we're able to
directly count the students that have been connected through our
website or through our toll free line and we connected 17,000
students. That means they went from our website to the college
website and we know we've connected more than that but
that's a pretty solid number. This gives you an idea of the
website. We had the website as Paul mentioned for 10 years.
It's definitely time for a refresh. We did research about
a year ago and the information on the site was usable.
Students really liked it. They found it easy to navigate but
didn't have the pizazz of some of the newer websites so we
worked with students and the Cal student financial aid
administrator's association to get feedback and design a
website. Some of the features of the new website include a new
modern design. We're actually now featuring photos from the
students and faculty. We thought it would be good to 88
highlight our own college campuses opposed to buying stock
photography. We had enhanced navigation. One of the things
with the usability testing a year ago in addition to students
wanting to sort of free surf the site there was a percentage of
students that wanted step by step. They wanted to have their
hands held. They wanted to be taken through the process so
when we're getting to launch the site in the next weeks we added
a step by step option so if somebody wants to help they go
go through each step and we have success videos to bring the tell
a friend feel to life so here's a image of what the web page
will look like on the home page and this is one of the internal
pages and one of the pages I talked about that takes you
through step by step eligibility. If they want to
know what they're eligible for or if they're eligible they can
click there. If they want to jump into the process and ready
to apply they can so we laid out the steps and the students can
jump in where they're most comfortable or feel they need
assistance so we completed usability testing and we heard
that the site is well organized and easy to use. There is
valuable content that really makes sense. They appreciate
multiple ways to navigate and the most important one they're
likely to apply for aid after using the website. The campaign
has been very collaborative. We worked in the development of the
site and shared for feedback with the Chancellor's Office and
the student services division and very helpful getting the 89
information together and putting in a student friendly format.
We shared with the executive board and select financial aid
directors to get their feedback and we're using that to refine
the site right now so the timeline for the new release --
we're planning launch it in the next one to two weeks and the
phase two updates will be completed during the 14-15
fiscal year and some of the things we have planned for phase
two we have heard from students they want FAFSA tutorial in a
video format so we're looking at ways to purchase that or get it
donated to the system. We're also working to add some cost
calculators to the website where students can get a better sense
of the overall cost to attend a community college so I have
included for you and you have packets to take home, the
current website address as well as the test website to test that
and if you have feedback you would like to share in the next
week we would love to hear from and you look at that test site
and as Paul mentioned we have the attention of Hollywood and
are very excited and hopefully in the next couple of meetings
we are share good news of Hollywood stars to help promote
this campaign. Any questions? >> Thank you Paige. This is
very impressive. The content data impressive and helpful for
individuals who need the support in terms of college so great
job. Member Izumi. >> Thank you very much. First
of all I was going to say I can afford college at at Golden
Globes next year. >> Possibly. 90
>> Well, should get an award for best campaign, that's for sure.
Anyway I want to reiterate what President Baca said.
Congratulations on such great success over the years and the
only thing I would say -- I had a small question in terms of a
layperson to understand some of the statistics. What does it
mean when you say 150 to 2 million impressions. What is
an impression from online advertising?
>> Folks that view the ad from the he various websites we're
on. >> Okay. It's incredibly
impressive numbers so again congratulations.
>> Vice President Baum. >> Again they played the ad and
50 impressions of the campaign by playing the ad for us. I had
a question too. We have 2 million students but about
300,000 visits to the website. Are campuses, local districts,
putting links to this on their local websites? Because that's
going to drive some traffic I expect.
>> We do. We worked with the colleges. We provided buttons
to all of the colleges to put it on their website. Really by the
time they get to the local website they're generally
looking for their college specific information but we
invited the colleges to put a button for more information so
they don't have to duplicate everything on their site so
we've had really good success working with the colleges. As
you know we can't mandate the colleges put it on their website
but at various times of year it comes up and goes up and down on 91
the site depending what other initiatives they have and going
on but I would say we have up to 70-80% participation in using
the buttons. >> And there is a dedicated "I
Can Afford College" Twitter account and individual colleges
will take the content and send it out on their media platform.
>> That's my hope and you have so much work developing the
resource and a local student and apply and I should see a button
like that. Also the campaign must have -- resonated also not
just with community college perspective students but the Cal
State and it is UC's and all of that. When somebody comes to it
do they -- because if I hear "I Can Afford College" but I'm a
Cal State student is there a way that the student can navigate
through to see -- does it take them to financial aid pathways
for other systems for other students?
>> We made it clear on the website it's a California
Community College website. We have a contact page on the site
if someone is looking for information not included they
can contact us and those Emails come directly to me and I will
tell you we get about 50 Emails a year and somebody want a
community college student but want information on a private
college or a CSU and at that point we direct them to that
office to find out or the college website they're
interested in attending and get information.
>> And you reserved all of the other URL's.
>> We purchased and redirected. I think we own a total of 18 URL 92
websites that redirect to this one.
>> Any other questions or comments? Thank you both very
much. >> Thank you.
>> Congratulations. >> I appreciate it.
>> We are going to move an item from tomorrow's agenda, item 4.2
Veterans Services to today but before that we will take a short
five minute break and reconvene and end the days activities.