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Last year the Help Desk Consortium put a call out to the Professional Development Program
to enlist a group of colleagues to help them envision the future of HDC.
The HDC wanted to expand its reach across campus moving beyond the focus on IT staff issues to broadly encouraging
and promoting greater digital citizenship for all staff, faculty, and students. As such,
the HDC shall henceforth be known as BruinTech, a means to engage all Bruin Technologists
regardless of specific roles to help further the education, research, and service mission
of the university by sharing knowledge and experience, encouraging innovation, and promoting participation.
Our vision for the future of BruinTech was informed by the findings of a survey we recently conducted.
We wanted to find out who Bruin Technologists currently are,
as well as the current awareness of the HDC and BruinTech on campus, and tailor our recommendations for the,
for promoting the new BruinTech to these findings.
So we have created and are recommending specific branding elements that tie into the university's branding scheme,
and that includes a new BruinTech logo.
In terms of events, from our survey and also our own research we discovered that most users
want events that are of course fun and engaging and exciting, but they also want them to be
very targeted and specific. So what we're recommending is rather than just doing generic events that cater to everyone,
that BruinTech, when they're hosting events, should tailor
them slightly either to a wide audience with very general needs or very specific and,
I'm sorry, very specific events to different needs.
In terms of actual content for events, users want events that cater to three specific needs.
Those are skills building, career growth, and networking.
We recommend that the BruinTech Board promote
skill development as its main cause in its programming efforts, and also help the campus
identify new technology tools that can educate, research, and provide service.
And I call upon you, fellow Bruin Technologists, to help in this cause. We all can be a technology guru.
UCLA is founded by many leaders, by future leaders, and it's essential that we engage these future leaders
in guiding to new digital frontiers.
We'd like to invite all of you here today, our fellow Bruin Technologists, to join with us
in dreaming a bright and expansive future for BruinTech. Let's explore strange new ideas
and new technologies. Let's seek out new ways to promote digital citizenship, and find our
path to new, prosperous frontiers. Together, we can go where no campus has gone before.
So today, tomorrow, in the future, let's dream big. Let us connect, let us explore, let us grow.