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Video killed the radio star. Remember that tune from the 80s when MTV changed the way
people enjoyed music? Today video is in the spotlight once again: this time stealing the
scene from the advertising copywriters and business marketing executives. In today’s
high-tech world where information is only a mouse click away, we look for content that
is engaging, concise and interesting. Short online videos are quickly becoming the preferred
medium for news and information just as surely as the fax machine and email destroyed the
relevance of postage stamps and snail mail. The good news? Incorporating video into your
marketing can be easier than you think. You could be jazzing up your professional email
newsletters with short 2 minute videos. Don’t be turned off at the idea of purchasing expensive,
bulky equipment. These days digital video is user-friendly and affordable. Did you know
that those old pixilated webcams can be upgraded to high def for around $100. No longer do
you need to find some vacant location or clear out your conference room for filming. You
certainly don’t need to hire an expensive video production company – you can shoot
right from your own desk. And with the click of a button and the right email platform,
you can include that video in an email newsletter sent to all your clients, customers, prospects,
associates, friends and referral sources. No one is going to expect you to be a Hollywood
actor or director, but they will definitely appreciate the expertise you have to share.
Get your whole office involved and grant your audience “behind the scenes” footage by
capturing interviews with your company executives or break the news on industry trends, practical
solutions or an upcoming product enhancement. And don’t forget to embrace serendipity!
Sometimes, you just get lucky and unintended circumstances contribute to your video having
such wide appeal that it gets shared by everyone. With all of the upside and so little that
can go wrong, shooting video will certainly help contribute to the success of your company’s
brand. It’s never been easier, less expensive or more fun to capture video. Ready? Lights,
Camera, Action!