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we started with an idea
develop equipment that makes farming more efficient while respecting
the environement
it's a simple thought
but the one that has guided out growing innovation
technology has taken us further
emissions has been reduced
performance, economy and comfort
made huge advances
for a new generation of farmers
what we always thought was possible
is now the norm
we create and infinite horizons of possibilities
across fields and borders
making equipment safer
and more productive than ever before
because people
are our greatest asset
and while our world is growing
it is shrinking in resources and land
this is our inspiration to change
for the better
we believe opportunity belongs to us all
New Holland
this is how we shape the future.