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Hi! I’m Jamarie, and welcome to "Modern Marketing Trends," where we fill you in on
the fast and fearless front-facing trends of marketing your business in the digital age.
Keeping our finger firmly planted on the pulsating wrist of what is trending on the marketing
scene is just another day at the office here at Instapage. It isn’t easy keeping up with
all the next big things and the countless new ways this-or-that’s going to change
how you market your business, but we do what we can. We also still find the time to make
it fast and easy to launch landing pages, lower the cost of your online customer acquisition,
and continually push to find ways to double, even triple, landing page conversions. Anywho...
Hard to believe but we’re already nearing the end of 2015. To mark the passing of another
year we here at Instapage thought this would be a good time to take a look back on all
the marketing things that have made 2015…uh…well, trendy.
First off, 2015 will forever be remembered as... the year that .Gifs conquered the world.
Need I say more? No, I needn't, but that's never stopped me before. So, here we go…
What made the .Gif more than just a bit player, not only in messages, but on landing pages?
For starters Gifs are better than static images when it comes to simply and cleanly illustrating
how your product works, especially if it’s something mechanical, they also clearly demonstrate
UX, offer how-to imagery, make your landing pages pop and are extremely effective at conveying
how irresistible kittens and puppies really are. These animated jewels get your brand
noticed and give it greater relevance.
While we were getting Giffy with it another trend of 2015 was the emergence of animated
page elements. The rise in popularity of the animated element came in response to a very
real and alarming attention disorder Web MD* has labeled ‘Page Coma.’
Page Coma sufferers experience profound disinterest in blah landing pages, click through resistance,
and feelings of sorrow brought on by the observation that a product’s lifecycle is shrinking
due to a lack of relevance.
Animated elements have been proven to allay these symptoms and nearly all Page Coma sufferers
have been brought back to states of attentiveness by those marketers who care about their customer’s
experience. Marketers who offer moderate doses of animation on their websites and landing
pages get the attention and conversions they’ve worked so hard to achieve. So, do you want
your visitors to snap out of their page coma and take action on your CTA button? Surprise
them with an animated page element and get them interested in what you have to say.
Next is a trend that has been gaining momentum for some time now…mobile optimization.
Mobile optimization includes responsive websites and landing pages, mobile advertising, and
mobile-specific content. This is a trend that is already big and is only getting bigger.
Want proof? In 2016 the number of smartphone users worldwide is predicted to surpass 2
billion. That’s one-quarter of the people on the planet, or 8 billion eyes and ears,
or, more than the populations of North and South America, Australia, and Europe, combined.
And, 44% of those 2 billion consumers say that they would like brands to deliver deals
and coupons to their mobile devices. So if you haven’t already started making the transition…what
are you waiting for? Hello! It’s almost 2016!
Finally, a trend that we saw reach new heights in 2015 was the inclusion of detailed, sometimes
wildly enthusiastic, testimonials on marketer’s landing pages. As you know, testimonials are
the social proof on your landing pages that shouts from the digital mountain top how amazing
your product or service is.
Testimonials tell your potential customers how your existing customers could hardly contain
themselves when their life or work got better by using your service or product. Testimonials
carry a lot of weight on a landing page. Among other things, they build trust, they’re
great at banishing smarminess or making your offer sound too salesy, and they can make
believers out of even the staunchest of skeptics.
So there you have it….that was our recap of some of the more popular trends of 2015.
Before we jump into making our predictions for upcoming trends in 2016. We wanted take
a minute and answer some questions from our social media accounts in a segment we call
“Support Meme.”
In this segment, we take some your support questions and try to answer them using only
trending Internet Memes.
First up, we have a question from @DunkyLove from Twitter who asks, “@Instapage Is it
possible to create a parallax landing page on Instapage?”
You know that is great question @DunkyLove, and I think I have the perfect answer for
you...
In other words, Yes! Absolutely, DunkyLove! This is just one feature among many that we
are proud to say is available when creating your landing page on Instapage. Just visit
this article here to find out more.
Here’s another question. This one comes to us via email from Allen J.
Allen writes: I have a really hard time with writing. Can you suggest some tips or tricks
I could refer to so that I can write some catchy headlines for my landing page?
You bet, Allen. If you want your visitors to stay on your landing page, crafting a great
headline is an excellent start. To formulate a killer headline, consider the following
five approaches:
Number 1 - The “How to” Option
Number 2 - Ask a question
Number 3 - Be funny and/or cheeky
Number 4 - Give them reasons why they need to select your product or service
And finally, Number 5 - Provide a solution to their problem
Next question came in from Tilly in Texas who wants to know, “What’s the big deal
about landing pages, anyway?”
We get this question a lot Tilly in Texas. Check this out, I’ll give you a moment.
bottle on this one. Companies are paying more attention to the trend with Goldman Sachs
The next movement we see is greater social media diversification and developing the capability
to connect with your customers in real-time.
In olden times marketers thought “likes” boosted SEO and conversions. Seems kind of
cute now, doesn’t it? Today the world is pretty much entirely social, and social in
a way that an upturned thumb, while nice, doesn’t amount to much and, from the user’s
perspective, delivers less.
To compete in the future, marketers will have to become all things, to all customers, all
the time. This means they will need to engage directly with their audience, create relevant
content, and accurately target promotions and offers. This costs money, of course, and
marketers are predicted to spend more than $8.3 billion heading into 2016. So, if you
haven’t already, make sure you adjust your marketing budgets accordingly.
Our final prediction of 2016, is the dominance of content marketing. Content Marketing Institute’s
Amanda Maksymiw sums it up nicely: “Traditional advertising shouts at prospect customers whereas
content marketing talks with them.” As mobile and social media marketing take over traditional
advertising in 2016, the demand for platform-specific content is hotter than ever.
So make sure you create landing pages that feature phrases a reader might search for
after reading your content, so they know immediately they’re in the right place. Once they’ve
landed, continue the marketing strategy by offering useful content…so you leave them
wanting more.
And that’s where we will leave you today! Thanks for watching this edition of Modern
Marketing Trends. Join us next time when we will be predicting who will be voted best-loved
digital marketing landing page creation site on the web. Don’t miss out on upcoming landing
page lessons by subscribing to our YouTube Channel or liking this video. Better yet,
follow this link, apply the trends you’ve learned and maximize your landing page marketing
right now.
See ya next time and stay trendy marketers!