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Hey, this is Zach Prez, with a lesson on getting keywords into your blog URLs, because the
URL is the second most important thing Google looks at for keywords when considering your
rank.
If you have a WordPress blog, like I do, the first thing you want to do is under settings
go into your permalinks and you want to change the default, which is just using numbers in
your post URLs. Or change the default from this date structure which is putting a lot
of folders and numbers in your URL, which is not helpful for search, and you want to
use a custom structure.
When I type slash percent postname percent slash, like this, that's putting the keywords
of your post, that post title, into the URL. You can also choose category slash postname
and what that does is puts the keywords of the post after the category of the post into
the URL. Either one of those would insure that you're getting the headline of your post,
right here, into the URL, which is up here.
So that's step one is setting up your permalink settings. Then in an indidual post, like this
one, here is the title of my post, which will automatically be put as the URL for this permalink.
This is what's going to go after your domain name. You only want quality keywords in there.
In this case what I've done is I've removed the word recommended since I'm not trying
to rank for that word. Instead I've only focused on the 4-6 keywords relating to this post
that I'm trying to rank for. In this case it would be photography blog WordPress themes.
So I use those keywords in my heading. And if I want I can udpate the permalink for this
post. And that will show up at the end of the post URL. If you choose the category option,
it would put a categoty into the URL. If you;re using well-named categories, that can be a
benefit as well.
Here's an example of the same thing in Blogger. Blogger accounts don't give you full control
over the URLs. But what it does do, is whatever your title of the post is, it's going to take
the first few words of that title and put it into the URL. For example, here' smy title
that's using keywords I want to rank for. If I look at that in the URL, it puts the
first few keywords, right here, into the URL. So if you have a Blogger, and the same goes
for some other blog platforms other than wordpress. As long as you're using quality keywords into
your post headlines, those are going to make it up into the URL of the post.
Hope that helps, for more tips on blogging search engine optimization, look for my ebook
Blog SEO Zen for photographers.