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Do you find that, you know, traditionally a Hispanic household would be drawn to old
style Hispanic marketing and marketing in promotion and production. Where as now there's
this, there's so many English speaking Hispanic young youth that don't even speak Spanish.
Does that create an interesting conundrum for you? Well I think it's a phenomenal opportunity.
What, you know, at first blush, one would think, you know, there's no room anymore for
these traditional types of programs like a novella. Then when you start pulling the data
back and you look at one of our most recent shows, El SeƱor de los Cielos, or Lord of
the skies, you see it skewed millennial, it skewed male and female. It sort of broke a
lot of the things that you would think when you think of the violins of a novella. This,
you know, the genre is adapting to be faster paced and to really pull the best elements
of, of today's media market but keep those truths that make it Hispanic. The cultural
nuances, the iconography that's in it, even some of the story lines. The court case of
Senor de los Cielos, it's basically a tale of Pablo Escobar but told from a different
way. Everyone knows who Pablo Escobar is they just don't know this story and so how do we
tell that story using some of the formats that are traditional but also playing them
out in a much faster pace thing. In that case we only had, about, I think 60 episodes, very
fast and now we're working on a second season. And we certainly know how it ends. Yeah or
we don't , that's why we've got to tune in. You never know. Thank you so much, Peter Blacker
from Telemundo. This is Frank Radice. Red Touch Media. See you next time.