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The most important thing about today's event is to educate our
customers about the physio-spiritual experience. Until now, a lot of
our research and development has purely been just visible in our
product, and we have a very simple promise that we give our
customers, which is on the seal of our product when they open up, which
just says, you focus on prayer, and we focus on keeping you comfortable.
This is a very innovative technology application, which is emblematic
of Canadian leading-edge research and know-how being applied to
something that's going to be applicable across the Muslim world.
Through this form of education, we drive awareness, and also provide
the different type of exercises that our R&D team put together to
help. Within sixty seconds, anybody can learn these exercises to help
them, basically, overcome these issues at home, any time.
Here's what I want to know: What is meant by Muslim physiology? Then,
when I learned a bit more about it, it's the whole analysis of motions
of prayers and how you actually move every day,
but you don't think about it.
I have a problem with my back. I have a disc problem.
It started giving me pain in my hand.
Again, the spine, the hip, the knee, and the neck.
And there, and you take it across, and it's in your head.
You feel it there? Right in there.
That has an effect on the muscle on the inside of your knee.
That's better, yeah, yeah. That's it, that's better.
There's much more movement there.
Has anyone been to the physi-therapy with a bad knee? Yes, yes?
Okay, so you know how painful it can be.
When I was in pain and injury, actually, I had an inflammation in my
knee, and a swelling, and I was limping, and I couldn't, of course,
kneel, so I couldn't do the whole proper prayer. I just really connect
so much more when we're all the way down on the floor, so you miss
that opportunity, and it's there where we all get our real connection.
It has a massive influence. Obviously, physical well-being
frees the mind for the actual prayer.
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