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Hi, I'm Pat Geraghty, Chairman and CEO of Florida Blue.
Our health care system is in the midst of historic national reform. The Affordable Care
Act or A-C-A passed Congress in 2010 and survived a U.S. Supreme Court test last year.
It means significant changes for our country, our state and for the health care industry.
Health care reform will place more emphasis on prevention, wellness, integrated care and
the use of electronic medical records.
Allowing more people to get the care they need.
As Florida's leading health solutions company, Florida Blue is committed to health care reform
and we're here to empower our communities and members to take charge in their pursuit
of health.
In 2006, we opened our first Florida Blue Center, and I can proudly say that now we
have 11 centers around the state of Florida (state of Florida retail center map to pop
up on video).
Our Florida Blue Centers are the first interactive retail environment where people can purchase
health insurance, have face-to-face consultations concerning their individual policies, receive
top-line preventive health care screenings, participate in wellness lectures and learn
about various health care options designed to fit their budget.
Our focus is on people—understanding them, how they live and what they really need.
In order to achieve this, we made our mission "to help people and communities achieve better
health", and we as a company realize the importance of supporting organizations that focus on
providing residents opportunities to live healthy and active lifestyles.
One way we are doing this is by collaberating with the YMCA of Florida's First Coast to
create a state-of-the-art fitness center that will serve the greater Jacksonville area from
its downtown location.
It will be named the "Florida Blue Fitness Center" in recognition of our company's dedication
to improving the lives of residents of Jacksonville and our million dollar commitment to the Y
for serving residents of our urban core. The center will include an entire floor of
the latest exercise equipment, functional training space, group exercise studios, communal
space for socialization, and an upper level indoor track with sweeping views of the St.
Johns River. It will also include 800 square feet of Florida
Blue retail space with selected services and programs from our retail center concept, combined
with the strengths of two medical partners inside a new, modernized YMCA (Show either
inside shot of current retail or actuals of rendering of plan).
We believe this combination of players will stand out as a model for the future of community
wellness collaborations. This growing partnership with the Y which
will include the Fitness Center and Retail Center in downtown Jacksonville and programing
collaborations in numerous surrounding counties, comes out of our partnership with the Y right
here on our Florida Blue campus (Show the workout facility at full capacity).
It is Florida Blue's honor to be part of the health solutions for Florida's future and
our partnership with the YMCA is a key part of that winning strategy.